Why Richard Branson Is Rich
Why did Richard Branson, Leonardo DaVinci, and Mozart achieve 10,000 times more than us mere mortals?  Peter Drucker says it's because they were masters at self-management. Find out why today's book of the day may be one of the most powerful little books I've read.
Why Richard Branson Is Rich
Tai Feb 13, 2016
In Today's book of the day, "Managing Oneself", Peter Drucker describes what it takes to become successful in business in the 21st century.
 
 Fifty pages of straight truth. Peter Drucker, if you have never heard of him, is one of the most important business thinkers of the last century. The foundation of what you learn in a business MBA program originates from his books. 
 
Drucker says we have to learn how to manage ourselves - it doesn't comes naturally - it's a new challenge of the modern world. 500 years ago you didn't need to learn self management because you didn't have many choices. If you were born a peasant you stayed a peasant, if you were born a merchant you stayed a merchant. Everything you needed to know was handed to you and you had little choice in the matter.
 
But now in the 21st century you have all the opportunities in the world at you fingertips. But all that potential hinges on your ability to manage yourself.  
 
Drucker says start by figuring out your true strengths and weaknesses. 

He says, "Most people think they know what they are good at. They are usually wrong. More often people know what they are NOT good at - and even then more people are wrong than right. And yet, a person can perform only from strength. One cannot build performance on weakness, let alone something one can not do at all."
 
Let those words sink in. Great concepts like this are always elegantly simple and easy to overlook.
 
What he is saying is that your past failures probably weren't from a lack of discipline, or a lack of willpower, but from the fact that you had misidentified what you were truly good at. 
 
We think we know our talents. But we usually don't. It's like this weird guy on X Factor. He thinks he sounds good but you and Simon Cowell both know he sucks. Like Randy Jackson said once, "Dawg what else are you good at, maybe you should try dancing not singing."

The human mind is built to trick us. Scientists have known this for years. They call it "Illusory Superiority". They define it as "a cognitive bias that causes people to overestimate their positive qualities and abilities and to underestimate their negative qualities."
 
Studies show that the average man thinks he is 5 IQ points smarter than he really is (strangely women tend to underestimate their IQ by 5 points). 
 
There is more:

-In a survey of faculty at the University of Nebraska, 68% rated themselves in the top 25% for teaching ability.
 
-87% of MBA students at Stanford University rated their academic performance as above the median.
 
-88% of Americans think they are above average drivers. 
 
But of course, not everyone can be above average. 
 
One of the companies I invested in did an experiment on a social network asking people to rate how good looking they are. Then we let other users also vote on the same person's photos. The difference was insane, lots of people rated themselves as hot but nobody else did. In fact, the ones who rated themselves a "Perfect Ten" were usually the least attractive and most delusional of them all. 
 
It's hard to know yourself. Even Socrates said that the reason he didn't spend time talking about religion or the gods was that he had such a hard time "Knowing Himself". He was spending so much time on self discovery that he didn't have time to speculate about what happens after death.
 
Most of us are delusional about something and it's usually about our own strengths and weaknesses. I think it stems from fear, fear of rejection, or fear of people not liking us if we are honest about our flaws.
 
Charlie Munger, who Bill Gates and Warren Buffet call the smartest man alive, says that there are 25 reasons we make mistakes in judgment. Reasons like social bias, association bias, chemical bias, and senescence bias.
 
But the bias most relevant to managing ourselves he calls "Simple psychological denial".
 
Munger says about simple psychological denial: 

"This first really hit me between the eyes when a friend of our family had a super-athlete, super-student son who flew off a carrier (during a war) in the north Atlantic and never came back, and his mother, who was a very sane woman, just never believed that he was dead. And, of course, if you turn on the television, you’ll find the mothers of the most obvious criminals that man could ever diagnose, and they all think their sons are innocent. That’s simple psychological denial. The reality is too painful to bear, so you just distort it until it’s bearable. We all do that to some extent, and it’s a common psychological misjudgment that causes terrible problems."


It's that fear that gets us. That's why I'm so big on courage. When you have courage everything falls into place. But when you operate out of fear life is a never ending cascade of psychological biases.
 
This misjudgment is similar to what my mom taught me when I was a little boy. She said, "Tai, people are very good at forgiving themselves but harsh when judging others."
 
So what's the solution? 
 
Peter Drucker says you must use "feedback analysis" to break the delusion. This concept was invented back in the middle ages and used by John Calvin and Ignatius of Loyola to spread their religion throughout Europe.
 
Feedback analysis is just a fancy way of saying that, instead of just using our gut feeling, we should instead test ourselves based on ACTUAL past successes and failures.
 
Drucker says to try this exercise. Every time you have something you are starting, maybe it's a diet, or a new business, or some new year's resolution, write down what you expect will be the result. Then 9 months later come back and analyze what ACTUALLY happened. If you predicted you would lose 10 lbs. or grow your business by 30% but you didn't actually pull it off, you can use that information to more accurately identify your strengths and weaknesses. 
 
That is all feedback analysis really is.
 
Sounds simple but what's harder is that most of us use excuses for why we failed instead of honestly saying "This failure shows me that I am have a weakness in that area."
 
For example, I read once about how most humans react to other people getting rich. The common 3 reactions were: "They must have stolen it; they probably inherited it; or they just got lucky."
 
Very few people are willing to honestly say "They must have worked harder and more efficiently than me."
 
You and I have to avoid that excuse mentality. 
 
I teach this feedback analysis by telling people to "Read the obvious signs". By that I mean, look clearly at your life. If you are broke the obvious signs are that you need to learn more about managing and making money. If you are fat you need to admit that you probably suck at controlling what you eat. If you are lonely you have to read the obvious signs that your people skills need work. If you never get called back after the first date maybe the obvious sign is that you need to use breath mints.
 
It's no coincidence that the first step in Alcoholics Anonymous is admitting that you have a problem with alcohol. They make you stand up in front of other people and publicly say, "I admit I am powerless over alcohol—that my life has become unmanageable." They know that no change comes about without clearly admitting the obvious truth about ourselves.
 
Alan Nation told me the reason most people never fix society's problems is that they misidentify the problem to start with. The first step in change is finding out why things are like they are, even if the answer is painful. 
 
The tendency is to skip past the stage of diagnosing the weaknesses and its cause and just try to treat the symptoms of our problems.
 
You see this tendency in many areas of modern life. In fact one, growing criticism of modern medicine is that doctors are using prescription drugs to just mask the symptoms of a sickness. For example if someone 50 lbs. overweight has high blood pressure does it really make sense to just give them medication to control the blood pressure? Shouldn't they be shown how to lose the 50 lbs. instead?
 
In your own life as you try "feedback analysis" first look clearly at your past success and failure. Then ask yourself "Why?" 3 times.
 
So for example if you once dreamed of starting a business but never quite pulled it off, the first step is to say "I am probably not good at starting new businesses." If you were good at it you probably would have actually started one already. 

But then go further with the feedback analysis - ask yourself "Why didn't I start a business?" 

Let's say the answer was "I never could get the start up cash to launch."

Then ask a second time "Why couldn't I get the cash?" Maybe the answer is "Everyone I talked to didn't think I could do it." 

Then ask a 3rd time "Why didn't anyone think I could start the company?" Maybe the answer is that they could see you didn't have enough experience to be able to handle a new business.
 
So if you are brutally honest maybe the problem is NOT that you aren't good at starting new companies. Maybe the issue is that you tend to jump into something too soon before you have put in the time to build the necessary skills first.
 
Maybe the answer is simple: partner up with someone who has more experience than you so investors can confidently put cash into your new business. 
 
So examine your past clearly with no excuses and then asking yourself 'why '3 times. 
 
Drucker then says after you have done this feedback analysis the next steps are:

1. Concentrate your time and energy on your strengths: Put yourself only in situations that bring out your strengths. If you are good at starting things but never finish them then partner up with someone who likes to finish things.
 
2. Improve those strengths: Build skills and increase your knowledge in your areas of strength. If you are a naturally good networker than become the world's best networker. Read books on networking, sales, marketing, psychometrics, and find a mentor who is a master networker. Commit to seeing your strengths as a sculpture that you continually refine. 
 
Like Munger says, "Spend each day trying to be a little wiser than you were when you woke up. Discharge your duties faithfully and well. Step by step you get ahead, but not necessarily in fast spurts. But you build discipline by preparing for fast spurts. Slug it out one inch at a time, day by day. At the end of the day – if you live long enough – most people get what they deserve."
 
3. Overcome your disabling ignorance: Don't take pride in not knowing things. I hear people saying weird things like "I'm not good at math". Well guess what, to be good at just about anything you have to know basic math. Don't make some sweeping justification of ignorance. Even though you need to specialize in your strengths you still need to have basic skills in a wide variety of areas. 
 
4. Fix bad habits: Sometimes what you think is a weakness is just a bad habit. Bad habits can be fixed. Then you will see that seeming weaknesses were actually strengths all along. For example, maybe you think you are bad at follow through. But maybe you just have a bad habit of watching too much TV. Throw the TV in the trash and suddenly you will discover how productive you actually can be.
 
5. Overlook true weakness: Those areas that are truly weaknesses (that aren't just ignorance or bad habits) should not be focused on. It's a way better use of your time to just increase mastery of your strengths. I remember Charlie Munger saying that the last time he really changed his personality was when he was 5 years old and learned not to throw himself on the ground in a temper tantrum. He is almost 90 now and says nothing else has really changed about himself. He says that the best thing to focus on is improving your good traits so much so that the world forgets about your little flaws, weaknesses, and idiosyncrasies.
 
So let me end with my 30-second summary:

-Peter Drucker says the reason most of us never achieve greatness like Richard Branson, Leonardo DA Vinci, or Mozart is because we don't actually know what our strengths are.
 
-We think we know but we are usually wrong.
 
-He says we are also bad at identifying our weaknesses.
 
-He says use feedback analysis to actually learn the truth about yourself.
 
-Read the obvious signs of your past. What have you always succeeded at and what have you always failed at? Be brutally honest. Then redirect all your life energy into the things you always succeed in.
 
-Don't try to change everything about yourself. It's too hard. Yes, get rid of bad habits and refine your natural strengths.. But don't try to turn your weaknesses into strengths.
 
-Just remember you might think you're weak at something but with a little refining it might actually become a strength.

 
Question: How can you manage yourself better? (Leave your answer in the comments below!)
 

COMMENTS



19 Comments

Still haven't gotten this book. Headed to the library today to try and check it out. I'm listening, Tai. I really am. Inching forward, letting the spurts come as they will.
515663   2 years ago
I feel like something I can do to better myself is to partner up with someone who fills my weaknesses. The example about starting things that I don't finish directly applies to me in many areas. I'll do that.
392534   2 years ago
By being honest and independent. Think of giving task to the third person not yourself. Be hard but fair.
556917   2 years ago
Very informative article! Learned a lot. I agree that a lot of people are delusional and thats what is holding them back.
557456   2 years ago
I would manage myself better by using technology to my advantage. Technology (Laptop, Smartphone, Smartwatch) that could be used to track daily habits and set reminders. Not every bad habit is so easily changed and so setting up a system that will help me avoid bad habits or a "safety net" would prove to be beneficial. Not changing but shifting a bad habit into a good one.
557409   2 years ago
it is relatively easy to make progress. The difficulty is in identifying which direction should best be taken.
556386   2 years ago
I am learning to be more focussed, for instance setting and checking daily, weekly and monthly goals.
543324   2 years ago
I am learning to be more focussed, for instance setting and checking daily, weekly and monthly goals.
543324   2 years ago
By setting a goal for a specific period of time . Using feedback analysis after the deadline to determine our weaknesses and strengths according to our achievement or failure .
551547   2 years ago
I need to do better at setting out daily goals and then following through on them and as you say, do feedback analysis at the end of each day to see what I was able to accomplish in my list of goals for the day.
Michael L   2 years ago

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