Welcome to today's episode, why you need a magic movie in your life and business. This is basically the most powerful way to get more leads and sales in your business. So you probably you know, I'm watching the social media sphere and there's a thousand theories for business owners, right, on how to get more leads and sales. There's webinars, there's funnels, there's email marketing, there's AI automations, There's automatic texting and chatbots. So I wanna you know, some consider me the OG of the Internet marketing, Internet online income stream universe. So I wanna give you a bigger perspective and and really lay it out as how I see the world now. And really, I don't think it's gonna change. So what you need in your life and business is a hero in my garage video, aka a magic movie. So here's my definition. If you know, you know, been following me for a while, you know my here in my garage video ad on YouTube ads is considered, I I don't know, Chatty B. T. Ranks it number one or number two most viewed ad in modern times. Okay? It's been studied at Harvard and Wharton and all the big business schools. And it's a three minute fifty five second video. There was a few variations of it. Got about sixty, seventy million views on the public one, but it had a couple other variations. So got a hundred million plus views and generated more importantly, you know, a million plus leads and a hundred million in revenue over the years, both direct and cross selling from that funnel. So let's talk about what that means for you and your business because sometimes people go, well, that was just a one time, right place, right time kind of situation. That's why it worked, YouTube ads. And there's some truth to that, but really, I've done it. My grandpa used to say, once is luck, twice is skill. So I've done it like seven times besides it. I mean, even more. But let's just say, I've had many other big ones. Maybe they're not quite as well known, but, I mean, I had a crypto one called the two pizza story. That was a YouTube ad I created. And in just three months, it really spiked higher than even here in my garage. So that was a year or two later. Then I had another one called twelve Foundations. I had another one for my SMMA. I had another one for my HSMC Airbnb system. I've used them for other things, you know, unrelated. I've used them for physical e com brands. So I've had, you know, about seven of them. I had one for MentorBox, if you remember, a stack of fifty two books saying the average successful CEO reads this many books. So was like a stack as tall as a human, you know? And I was like, you can either read one book a week or for seven bucks a month, I'll have the author summarize them for you and send them to you. So that one did really I got fifty million views on one ad on Facebook ads. So this is not something I've just done once. So I wanna give you an optimistic approach that you can actually have one of these inside your business. Now I wanna differentiate something. This is not the same as an ad. Even though you can use instead of calling it here in my garage video, I'm gonna call it a magic movie. The reason I say magic is because the results are so shocking. Then when it comes to business and making money, you're like, wait a second, this almost feels like magic. So this magic movie, you know, is not really an ad even though I almost always use it as one of my ads. I have my AI CEO product right now and the best performing ad is actually a long one. So this is longer than the normal ad. Here in my garage was three minutes fifty five seconds. Once in a while they're under three minutes, you know, two minutes, but they're usually not twenty second ads. Those are separate. You can use those. So the basic strategy in a nutshell, then I'm gonna go into depth. The basic strategy in a nutshell is you create a magic movie, perfectly written out, perfect timing, doesn't have any fluff, cut every scene so it's perfect, and they're usually, like I said, two minutes and forty five seconds to somewhere around seven minutes. Okay? You use it, then you pin it to your Instagram as your pinned post on the top of your Instagram. You pin it to all your social media and you before every sales call, your team says, hey, can you watch before we get on the call? It's so it's a pre call video as well. You can also put it on your home page, I recommend, of your website. So if someone comes find you for the first time, they watch this video, it explains exactly who you are and why they shouldn't even look at your competitors and should just come to you. Okay? So the the the goal of this is a pre suasion video. There's a good book by Robert Cialdini called Pre Suasion. Okay? And the idea is, and this is especially true in the modern world, that people are used to seeing ads. Google estimates the average person sees ten to thirteen thousand image ads, video ads a day. I I can't even believe that's true, but whenever I Google it, Google keeps bringing me that number. Let's suffice to say it's a lot. Okay? So in the past, my mom used to tell me when she was growing up in the sixties or whatever, there was three TV channels. Whatever came up on TV, everybody paid attention to. Wheaties, cereal, or whatever it was. There was not an inundation of ads in the world. So in the past, even when I started, I built my first phone in two thousand one. We didn't have there wasn't even streaming video back then. Okay? It was still like dial up a lot most people had. So what happens is back then, people weren't seeing many ads. I just had a text sales letter. No video on the page. I'd image ads or just text ads, and you could convert. I mean, my role as return on ad spend back then was, like, five to ten x or even more. Now in the modern world, where everybody's inundated, you need a pre suasion video. And that's what this Here in My Garage magic movie that you need in your business, that's that's its purpose. Okay? So its purpose is before they take another action, you might have a longer video you want them to watch. Right? You that you first have them watch your magic movie. This thing does a lot of the heavy lifting. It's also somewhat general. So if you have different products, in the long run, you should have multiple magic movies. But in the short term, you can use this magic movie as, know, the one that carries and does the most work for you. Okay? So you get a lot of work done with this video before your sales team calls them, before they fill out a long form, before they watch your long video sales letter. You might still need a forty five minute video sales letter, but I still want them to watch this first. This is the entryway into your business. Now, as I said, in the long run, you do need one of these ideally per big business, per big product. If you are a business owner like me with different streams of income, you'll need to make more than one. Okay. Let's go a little bit into the the elements of this. So what are the elements if you wanna try to make your own? I, by the way, have an agency. So if you want us to make you one, okay, and it works for about eighty percent of industries. So we can jump on a quick call and I'll tell me or my team will tell you if if your industry, it'll work. There's a couple industries I see it not working for. So if you want us to do it, I have ty Lopez dot com slash magic movie podcast. If you just go to ty Lopez dot com slash magic movie podcast, it'll take you to a calendar. Book a call on me or my right hand man's, calendar, and it's a free call. And it's not just a sales call. We'll actually coach you. These are a lot of work, so we don't mind getting on a quick coaching call and showing you how to do it without us. And, you know, twenty percent of people, thirty percent that end up having us do it. So we make money that way too. But services is not the main way. In fact, I've only opened this up once in the last ten years. That was in twenty nineteen. I did these for other people for a short period of time. And then I I was like, oh, it's a lot of work. So we we've opened it back up to do for a handful of business owners. And the main reason I do it is, you know, it I I like to buy businesses, so it helps me when I work with business owners, help them grow their business. Once in a while, I end up, you know, either buying your business or being investor or whatever. So that's my my selfish interest in doing these magic movies. But I we're the number one in the world at doing these without a doubt. I don't even think there's a close second to us, especially in the style that we do. So Tyler Lovett dot com slash magic movie podcast. Three words. Okay. Now so here's the elements. If you wanna do one on your own, here's how you do it. So the most important thing to understand is that human attention span has dropped precipitously. So when I started, like, here in my garage, I used to have a forty five minute. It was first the three minute, forty five second magic movie. Okay? Then it switched. You would click and watch a forty five minute VSL. Now and that was selling a sixty seven dollar product. Right now, that that concept still works. Don't get me wrong. But a lot of people have crazy attention spans. The attention span drop in the last ten years is unfathomable. I'm talking people that used to be able watch a forty five minute video now have a hard time watching a four minute one. You're talking a ten x drop. So what you wanna do here, what I recommend is you imagine that every single second of this magic movie that's gonna generate all these leads and sales for you is a drop off point. So you have to optimize around reducing drop off points. And remember, just just so I I hold this out, the reward for doing this is so insane that you're you're gonna be like, should have dropped everything and made a magic movie for every one of my main products. For sure, for your main business at the very least. You're gonna really be bothered at yourself, so don't get mad. I I've gotten mad at myself after realizing, you know, that I tried a hundred hours, a thousand hours of something, and I could've just focused on making one insane hero in my garage magic movie, which would've, you know, ten it these can ten x lead flow and say and written sales. Ten x. I've seen them a hundred x things. Okay? Obviously, if you do them wrong, you get zero. But I'm just saying this is not a minor thing. A lot of people ask me, Ty, you know, which AI should I use? Grock, Claude, or or Chatuchu BTS? I'm like, you know what? There's only a ten percent lift even if I told you which one I think is best. Okay? It's only a ten percent increase in your life. If I told you some people go, oh, Ty, well, what if I start doing, you know, email marketing or SMS marketing? Or what if I start going viral on social media? Even those things rarely ten x anybody. They usually, at best, double you. So you're getting, you know, ten leads a day. Now you get twenty. I'm talking one magic movie that you then point every single source of visitors to. Every traffic source gets pointed. So if you do an Instagram post, you can now link on Instagram and YouTube back to your magic movie. If you, you know, people visit your website a lot, this thing's sitting there on the homepage. Once you get a good magic movie, you just point everything there, your email traffic. When they join your email, first thing you say is, can you go watch this? Very important. Boom. So okay. So just want you to know the reward of this is beyond any other strategy and business that I've seen in the past or I see now. And I see a lot of stuff. I got ten million followers. I see what almost every entrepreneur online is doing. Okay? And this is the best single action you can take. Okay. So to make one, you gotta optimize around drop off points. So you want no drop off points. If one part of your ad or video has too long of a silence, is a little boring, you gotta kill it. So this is your main editing job. So in order to get a video that doesn't have many drop off points, it needs to be prewritten. This is not something to improvise, and I love improvising. Don't get me wrong. But not with the magic move. This should pretty much be fully scripted out. Okay? This is pretty much word for word. If you're in the video, there's some teleprompter apps that I use. So you're gonna need to kind of read off a prompt, read off a script for this. That's my recommendation. Okay? Now, next thing you need to know, it's gotta have a really hypnotic opening. So I have a framework I'd call the humps framework. So that's hypnotic, that opening. I don't like know, the word hook is good. I could've used the h could've been a hook, but I don't think people understand really what a hook is. A hook has to be hypnotic. I have a magic movie now called Who's Coming to the Party, and it's just the most insane ad. No matter how much I spend, it gets me fifty dollar qualified leads. Just to be, for comparison, in my industry, most people are getting three hundred dollar qualified leads. So this is six x better, which is mind blowing, and you can imagine how much. If my competitors have to pay three hundred for a lead, not pay fifty, imagine my return on investment. Right? So oh, my return on investment potential. So I'm on a little walk here. I hope you hear people in the background. I I like to do my podcast videos when audios when I'm walking. So back to this. So hypnotic, opening. That's the h. And really, of course, the whole thing needs to be hypnotic, but you may have now I see this on my Instagram insights. If you have a professional account on Instagram, if you look at the insights, there's a little tab called insights, and you can see that if you watch your good videos versus your bad ones, my bad videos, see that aren't hypnotic, they have like fifty percent of people drop off in two seconds. It's insane. Two seconds. So half people decide in the first couple seconds if they're gonna stay. My best videos, you know, only thirty percent of people leave. Seventy percent of people stay in the first two seconds. So you're gonna have to have this really ruthless mindset with the humps formula. Hypnotic opening. And the whole thing humps is hypnotic opening, you is unusual origin story. This is your time to, you know, what is your origin story? Whether it's your business, people buy emotionally, never factually. This is the hardest thing. Even though I know this, even though I'm in the one percentile of business owners who know this, I still forget sometimes. So the unusual origin story, for example, in ecommerce, of all the formats people do ads, the the one that's almost always the highest converting is the founder story. Like, hey, I'm Ty, and the reason I built this supplement company is because, you know, whatever. I was overweight, and then I found this herb, and it helped me cut weight. Those origin story videos crushed on almost every type business you could be in. Okay? Why? Because they're basically establishing a personal brand, and right now, studies show ninety six percent of people trust a person more than a logo. So in the past, people were trying to tell the origin story of maybe of their corporation. Resist that temptation. Even if you have a corporation, you see this was understood by Steve Jobs. He really personalized Apple. Everybody knew early on it wasn't a faceless brand. You knew Steve Jobs was there, and you see that with Elon Musk, and you see that with pretty much every big company. Very few companies. There's a few, some pharmaceutical companies, but if you go to the top ten wealthiest people on earth, all of them have brands that heavily use their story. Warren Buffett owns a hundred companies. Almost everybody who invests in Berkshire Hathaway and those hundred companies, they know it's because of Warren Buffett. You know, he's a household name. So unusual origin story. It needs to be in your magic movie. Then m, make it simple to understand. I like to use fifth grade vocabulary. You know? Some people say fourth grade. I I've tested all. I think sometimes for some businesses, fourth grade is just a little bit too elementary, but sixth or seventh grade gets too advanced. You don't want multisyllabic words like I just used there, multisyllabic. Right? You don't real I don't really like multisyllabic words. So I'm a big fan of fifth grade. So I go through my script. Now you can use AI, and you can say, you know, how once I'm done with my script, I like to write the scripts mostly myself. AI's still not good enough to make a true magic movie, maybe in a couple years. I can still beat it myself for the most part, especially coming up with the concepts creatively. So but I wanna wanna make it simple to understand on a vocabulary level. Then the p in humps, I always tell people, you gotta hump more. You ain't getting enough sales and leads because you don't hump enough. So the m, make it simple to understand. Fourth grade vocabulary. P, practical insights. So in that three minute video, make sure, or this three to seven minute magic movie, you wanna have some one, two, threes, like a list. Here's three things I learned. My Here in My Garage video kinda had three things I taught you. You know, it had a hypnotic opening with the here in my garage video. What do I love more than this Lamborghini? These books, knowledge. But it went through kinda three things. You know? So almost always, they call them listicles. Listicles really convert well. People do well with a simple order number. So in the magic movie, not always, but a lot of times, I wanna kinda say, here's three things you should know. In general, if you can edutain, you win. So what's edutainment? Educational entertainment. Some people, you can also call it infotainment. Okay? I'm kinda one of the kings, one of the OGs, maybe the OG, the original guy using at scale infotainment. Now there are people who just educate. I wanna warn you about that. I remember long ago, I got a friend who I think is the best marketer in the world. Think right now he's netting about a million a day. Moved to Puerto Rico. Gonna net after taxes more than three hundred fifty million, I think, this year. He's been making money a long time. He's, you know, he's a more of a doesn't put his face. He puts other faces on brands. He licensed faces as doctors and stuff. But anyway, I was talking to him years ago and he's like, he's like, oh yeah, this other guy I was mentioning another guy that was kind of coming into my space and competing with me. He said, Tyler, that guy's never gonna win. I said, why? He said, that guy teaches too much. He educates too much. He's that's too boring. He said, you entertain. So the goal of this magic movie, this here in my garage style, is that there's an element of entertainment in it too. Okay, people. I don't care what you say. You can bring up some example. This guy teaches and he gets a million views. Well, great. Or if you go to your Twitter, your ex, your Insta, and you look at the top training videos daily, they're never really educational. They're always sports or entertainment, and those get three hundred million views or a hundred million views. Okay? Now I'm not saying as a business owner, you need to just be funny or something. I'm just saying, keep in mind this immutable law of dopamine that people really they do respond to the authority of somebody teaching them, but they also respond to entertainment. So that P part, the first the the first three, you know, the hypnotic opening, the unusual origin story, the make it simple. Those are more of the entertaining. So in the P, practical insights, you want to give them a one two free, right, of something that they feel like I always say, I want my ads to help people who never buy from me. Like, you're listening to this right now, and you may never hire my agency to build you a magic movie, and you got value. So when your ads bring value regardless of them buying, you know you've done well. So that's the practical insights. So now in the HUMPS formula, have the S, and this is pretty important. And that's a special reason to buy now. Special time in history, special urgency, special reason to take action. Almost all humans are procrastinators. So don't forget that it's not you need to hump a lot. It's humps with an s, plural. He who humps the most wins. So the s is one of the things you really have to think through because you you can't give artificial urgency. That doesn't work anymore. You see that. I mean, it works a little bit. You see people saying, oh, only five bottles left of this. And now Jeff Bezos did it really well on Amazon. He had he had a kind of he found a legit way to create urgency, which he said, you know, three hours and forty six minutes left if you want it shipped today. That way he could ethically and legally have a countdown timer, you know, without faking it and manufacturing fake urgency. So you need to think through. Now if you have an event, those are the easiest ones because you can say three days and you know, twelve hours left till the event. Those are my favorite. So just remember, there's two things, there's scarcity and urgency. I have a whole thirty nine trigger system, okay, which is different. It's related to building this. You really should go through my thirty nine triggers to understand the deep psychology of why humans make any decisions. There's thirty nine emotional triggers that make people buy, make people take action. So, don't have time to go fully into that. You can go to my blog and find my thirty nine triggers. So, the difference in the thirty nine triggers between urgency and scarcity, and you kinda wanna have them both, when I say special time in history, you wanna put as the final part of your magic movie, it's kind of both combo. Urgency is essentially this, I'll give you an example. Hey, there's only three days till my seminar, so you need to urgently click here and buy. Scarcity is whatever. There's only ten seats at the dinner. Okay? So urgency is time based. Scarcity is usually slots based. How many slots you have open. Oftentimes they go hand in hand. So when you do the humps in the S scarcity, I highly recommend you have that S be a combination of urgency and scarcity. Okay? I find that really important. That way people go, oh man. And and just understand, by the way, you can make the perfect magic movie with all the H U M P perfect. If you don't have this damn S correct, the whole thing falls apart because then they don't take action. Remember, you're using the magic movie as a bridge. It's a bridge video, a bridge page. So like I said, it's not really an ad. It's not always a landing page. It's a multipurpose tool like a Swiss army knife. So with the magic movie, I'm continually, continually driving everybody there. Multiple times a year. You you might want a customer to see it more than once. I'm putting it in my welcome video. I'm putting it on my home page. I'm pinning it to my Instagram. I'm using it as an ad. I'm using it on a lander. Okay? It's the preface. It's like chapter one of your book, you know? And and that chapter is the one that's gonna pre sell them, pre suasion and determine whether they take the time to go through the more in-depth sales call you have or the more in-depth funnel. That's what most people are lacking. They just have a funnel, but they don't have a magic movie, so nobody really reads the whole funnel. So this special time in history is absolutely urgent because or else they watch it, they're entertained, dopamine fires in their brain, they're triggered a little bit, but they don't feel like they gotta immediately do something. So these magic movies are heavy on the urgency scarcity. So you really, this is the part you gotta think through because what doesn't work anymore is just to go, oh, there's only ten spots or there's only a few more hours left or I'm only taking a few people. That doesn't work anymore. People are saturated with that message. They're saturated with that message. So you gotta be much better at really saying, here's a concrete reason. So the the things that I use, as I said, if it's an event, it's pretty easy. You can show how much time there is left. There is this much time. If it's, you know, on the flip side, if it's something that's evergreen, there's no actual urgency, then you want to focus more on scarcity. Like, can you legitimately only take ten or twenty people in? That's great. Do you legitimately have problems manufacturing a lot of these products? So you're like, I have this much in the warehouse. Please do not procrastinate. Is it something where they get an advantage by being a first mover? Talk about it. Okay, the next part of this video, first you got the HUMS formula, then you have to understand V I N. You've heard me, if you've followed me for a long time, talk about V I score. Got this out, this is the advantage of reading. I got this out of an old Harvard textbook, V R I N. Value, rarity, inimitability, non substitution. So, the HUMPS formula is the outline structure, okay? It's not the full outline. I have an actual proprietary one I don't totally share. It's like a twenty one point, sorry, thirty one point exact outline. It's kind of my secret sauce. But the humps gives you a good feel for this, okay? I share like ninety percent of what I know, but I don't share a hundred percent unless you work for me or you're a customer. Some people say, oh, you should share everything. Oh, okay. Maybe. You can. I keep a little bit of proprietary just like Coca Cola keeps their keeps their formula a little bit secret. Kentucky Fried Chicken keeps their what is it? Twenty one spices or seven spices? I forget what it is. They keep it in a lockbox. So but the Humes formula will help. You. Now the, the overall, vibe style impression that you need to give off from this video besides humps is this Vrins score. So this is the essence of it. The essence. I gave you the formal structure, the humps. Now I'm gonna give you the essence. Now what do I mean by essence? Well, I'll give you an example on dating. There could be a woman that a man goes on a date with that checks all the boxes, like the Humps formula, right? On paper, she's perfect. She's whatever height you like, age you like, hair color you like, personality type you like, but there's something you're still not attracted to her. And women have the same with men. Lots of people check the boxes. So you could have a humps formula perfectly scripted out in your magic movie, but it still doesn't convert, doesn't ten extra sales and leads, Okay? So what you need then on a Humps formula, what you need next is the essence. And that's that's like in dating, you know, you're attracted to this woman, but you don't know why. That's the intangibles. So that's Vryn score. So when you do a magic movie, you gotta give it a one to ten on each of the Vryn. So the first one is just value. You know, humans like valuable stuff. We can't always explain why it's valuable. What's valuable to humans? I mean, just think of practical things people say, oh, this is valuable. Women say, oh, he's tall. They value that. Okay? Men say, oh, you know, she's she's whatever. Feminine is this essence that you can't describe. People say that they value money. They value jewelry. They don't even know why. Why do you like a diamond ring when you get married? Okay? So humans are just attracted to this overall feeling that I got value. We've all been to a movie. You'd spend your money. You plan your night. You drive to the theater. You sit there for two hours. And at the end, like, yeah, it's a good movie, but, like, just you're kinda like, I wish I had stayed at home. You ever done that? Or you watch Netflix, you're like, I think I just wasted two hours. So the overall, when you're done with your magic movie, should be able to give this to a test audience and say, one to a hundred. What's the value you felt you received from watching this three to seven minute video? What's just overall, without overthinking it, just like if you went to a movie, you know, the best movie you've ever seen would be a ten out of ten value. You just go, thank god I left my home and drove to this movie theater. It's the best thing I've watched in a long time. I'm gonna tell all my friends about it. That's just value. And and you create value by really hopefully, your product that or service you're selling in your business has a lot of value. Like I hope y'all got a lot of value there. Okay? Because it's hard to polish it. You can't polish a ****. That's what Charlie Munger says. So hopefully you're gonna try to use this training here to do a **** of a video. It ain't gonna work. Okay? So okay. So Vryn. The r stands for rarity. We all know what something rare is. You're like, wow, man. I I haven't heard something like that in a long time. I don't know if I've ever heard something like that. When they watch your video, it needs on a one to ten, it needs to be eight, nine, or a ten on rarity. It just feels like not only was it valuable, because you can get value from something. For example, if you get in a Tesla car. Okay? My my friend Joe, he loves Teslas. He loves the fact that he's he's like, Ty, I save six hundred a month on gas. I love how fast it is. So every time I he gets in his Tesla, he gets value. He feels emotionally good. He's like, oh, man. I'm hardly paying for this drive. It's just an electric car. It's so fast. I can go to zero to sixty in two seconds. But it doesn't feel like a rare experience because he does it every day. So that that's the difference between value and rarity. So I want you to have this feeling to this video. It's like, wow. I've never seen a video like this. Okay? One to ten, if a random audience of your ideal customers watches this video, overfeels rare. By the way, if you're watching this and you feel a little overwhelmed and you're like, I don't know if I can create one of these videos, I'm telling you, go to Tal Ovis dot com slash magic movie podcast. Book a call. It's free with my team. Sometimes I join the call, sometimes with my one of my right hand men, and we will go through and help you make a magic movie. We'll also tell you how much it costs if you wanna hire us. Okay? It's not like cheap. You can't hire us to do a magic movie for a hundred. It's expensive, but that's because the results are insane when I've done them for people and myself. I mean, for me, if someone said, hey Ty, I'll make you here in my garage video, I mean, I could've paid millions for it and it would've been a, you know, fifteen x on my money. That was at nine hundred percent return on investment. So, anyway, if you're listening to this, you know, like, oh, this is great. I don't know how if I have the time or expertise. If your marketing team's not a nine out of ten or a ten out of ten, they probably can't pull this off. Just go to tylobos dot com slash magicmoviepodcast and we'll do a thirty minute call and we'll we'll actually like I said, even if you don't buy from us, we will actually help you on that call design one. So you could bring your marketing guy on or you could just be on, okay? We I've trained my guys to give you value, not just try to sell you. We will talk about, obviously, you know, how much it costs if you but we're not gonna force it down your throat. I never force services down someone's throat because it's a lot of work. The the smallest profit margin of anything I do is services, you know? So, just I would book that call. Like I said, I have I did this once in twenty nineteen and then I shut it down. I did it twenty nineteen to twenty twenty and I haven't done it since for years and years. So, this is real urgency because by the way, if you are listening to this episode late and you go there, it could very well be a waiting list with no book a call. So, if you go there and the calendar is booked up, that's real. Just put your name on the waiting list, and I've only done this once in the last ten years. So I'm doing it again in my second test group. Twenty nineteen, I took I said I'm open up seven slots, and I guarantee you, I think it was ten x on what you paid me. I can't remember the guarantee. It was something absurd. So maybe it was five x or something. Four hundred percent return on investment. So I said back then, it was more than just a magic movie. We're installing a full, what I call video marketing system, which we're doing now in the second test group too. You can either have us just help with the video, or we can install a full video marketing system. Because that's really what a magic movie is, by the way. I I I should've talked about this at the beginning, but just real quick, the most powerful force on earth is not a webinar. It's not email marketing. It's not AI automation. It's a video marketing system because that's the only thing that appeals to our DNA. We see you, we hear you. The only thing missing is smell. The best sales is in person. I think everybody I've never I've closed huge deals, hundred million dollar deals, and all of them have been in person. Now, the power of video marketing system, this magic movie, is that instead of you having to fly to them play golf with them, you can get two out of the three senses. Okay? You can have video and audio right there selling for you twenty four seven. Remember, the problem with the sales call is it's on you have to decide on a time you both agree on it. People are busy now. So I like love my magic movie, my video marketing system, because that thing runs twenty four seven. You know? They can watch it at three in the morning or in their time zone. So anyway, back to this whole thing. So back in twenty nineteen, were installing, people were paying one hundred and fifty grand, I'd install a whole system, got a money back guarantee. I mean, made millions from it. And I said, if you don't get this crazy high return on investment, the highest anybody's ever offered I've ever seen online, we'll give you our money back. So out of seven people in twenty nineteen in that test group, first test group one, now I've opened test group two, but test group one, only one asked for a refund. And it was a was a guy. The reason he's like, because he never manufactured the product. So we made him an amazing video marketing system, and we gave him some of his money back because he never he was selling a supplement, and he forgot to get the supplement manufactured. So we had this amazing video marketing system, but no product. So the other six people that actually had a product and a service, like, I remember we took one lady who we five x'd her in a month or two. She'd been in business five years or ten years, I think. I can't remember. But for many years, and she's like, oh my she was down in San Diego. I know because I just talked to her. I was going through the customs in Brazil a couple months ago, and she called just for an update, but we 5x'd her. She's like, I can't believe one video marketing system. I've been working hard. So made, you know, millions and millions more from just one video marketing system. So, anyway, go to Tom Lopez dot com slash magic movie podcast. We have different levels we can help you. So if you have if you're making a ton of money, you can use our VIP level where we just do everything, install a whole video marketing system. If you're more on a budget, we have, a core system where we just help with one part of it and so on and so forth. So we have three levels. Anyway okay. So back to this, Vrinscore. I'm here in a park in Scandinavia. I love Scandinavia. I'm an explorer, by the way. You should watch some of my videos and, my my talks on finding your destiny, your one word destiny. So I'm really an explorer. That's that's my one word destiny. So if you see me all over the world, people are like, Todd, why do you have four different homes and different this, that, and you're in Brazil, you're in Sweden, you're in, you know, LA. I'm like, man, I'm gonna explore. Know your prototype. Yeah. Know who you are. Sorry. Your archetype, not prototype. Although prototype is kind of the right word too. If you don't know that, no matter how much money you make, no matter how much, quote, unquote, success you get, you will always be a loser because winning at the wrong game isn't winning. My mentor, Joel Salatin, used to say, worst thing in life is you grow old and realize you got good at the wrong thing. Okay? So, anyway, back to this business talk on magic movie. So, Vryn, rarity. We talked about that. It needs to feel like, man, I've never heard this. Now inimitability is a word most people don't know. It essentially means you can't do it yourself. So for example, if I see a video and it's teaching me how to sharpen a knife, let's say it's a guy who sells a service on how to sharpen a knife, Okay? And he has some special, I don't know, he's selling a device to sharpen your knife. Well, that's not very inimitable. So, on a one to ten score, no matter how good that video is, unless he knows my secrets, it's gonna feel like a five out of ten, meaning I can do it on my own. I might go, oh, that's great. He's teaching how to sharpen a knife. Oh, that's great. He has his own special device, but I've got something in the kitchen too. So I might just take his advice, learn a little way to sharpen a knife better, but I might never buy from him. So anything that creates massive wealth feels inimitable. For example, an iPhone on a one to ten is a ten out of ten. I can't just, you know, go in my garage, weld together, manufacture a quick iPhone for myself. A Tesla is a, you know, ten out of ten complicated car that works simply. Right? But you don't feel like, ah, well, saw this ad for a Tesla, but I'll just make one myself. I'll I'll buy an old Chevy, and I'll tweak the engine a little bit until I have this electric car. No. So things that create a lot of wealth on a one to ten of inevitability are very high. So this magic movie has to make your product or service feel very, very inimitable. Okay? It's gotta feel very inimitable. And that's that's these are all I'm I'm giving you a high level, and maybe I'm making it sound simple, but it ain't that simple what I'm talking about here. It is not that simple. Something being inimitable is a real technique on how to make it inimitable. Okay? It's a real technique. But the end result is in my unconscious mind. I should not feel like, oh, I can do it on my own. Even this video this audio video that you're listening to now, a lot of you are feeling that there's an element of inimitability. Like, I think most of you don't think, oh, yeah. This is the simplest thing I've ever done. I'll just quickly make my own magic movie, three to seven minutes. Some of you no. Some of that just depends on people's cockiness. But what I do, once people start trying to make their own magic movie, they'll be like, wait a second. You know? This is the trickiest thing I ever attempted. So sometimes you gotta let people try to do it on their own, but the point of your video is that they watch it and like, dude, this is amazing. But I I don't I I need these guys. Okay. Which brings me to the n in Vrinskor, v r I n. The n stands for non substitution. That means you wanna show how you don't have many competitors. So I'll give you an example. When I'm selling my Tai Lopez products or services, I lay out like, I had an ad recently that I was running. I still run it. It's making where we do ads for you. Okay? And, basically, when I do this, I lay out how Chateaubiti ranks me number one in modern history, number one alive, number one living human at making social media paid ads. So I really take the time in this this magic movie. You may have seen it. I'm talking about it opens up with me showing a screenshot from ChatGPT where it ranks the top ten social media paid marketers in history, and it ranks me number one. I am showing how there's no substitutes. If you wanna work with there's only one human on earth that I know of, that's me. That's been making paid ads at scale that convert through three recessions with multiple products in almost every main industry since two thousand and one. Me, Tai Lopez. Name somebody else. You can. At scale, okay, in multiple industries from physical product, furniture, clothing, supplements, ebooks, info products. I'm the only guy on earth. So in my magic movie, I'm gonna take the time to be like, by the way, you might wanna shop this around, but you can't because I'm the only game in town. If you read Peter Thiel's book that I recommend in my tylopizza dot com slash books page, Peter Thiel's book, he was the mentor in many ways of Elon Musk. Right? And it was the one guy Elon Musk didn't wanna compete with. He's like, I ain't competing with Peter Thiel. Peter Thiel had started PayPal, and Elon has started X. And he's like, he merged under Peter Thiel. That's how smart Peter Thiel is. He's one of the top venture capitalists in the world. He owns founder fund with a friend of mine, him and Ken Howery, PayPal Mafia guys. Anyway, the whole book I can summarize. One of the great top three business books of the last twenty years is Zero to One. I try to read it at least once a year. The whole point of the book is how to escape competition. You gotta escape competition. Now, another super sharp guy, Naval, Ravikant, in his almanac, you know, he's a sharp kinda like a young Charlie Munger investor, one of the made a billion or half a billion or whatever. He says, you escape competition through authenticity. That's one approach, by the way. There are many ways. You can escape through a RIN score, hard to manufacture product, da da da da. But the point is you gotta escape competition. The number one predictor, if I was to meet you, you know, one year after you listen to this, I could predict your wealth primarily by did you escape the competitive vacuum? It's kinda like gravity. To go to Mars or space, you have to escape gravity, and you need a lot. For a spaceship to escape gravity, it ain't that it's not a walk in the park. It's not a walk in the park. So what do you have to do? Finishing up my coffee here. I don't drink much coffee. I follow the I like fifty to a hundred milligrams of caffeine a day max. My one of my mentors in health is Horion Gracie. He's a red belt in Brazilian jiu jitsu. His father is the cofounder inventor of Brazilian jiu jitsu. He does zero caffeine. So and he's he's, I don't know, eighty years old. He did one of those aging telomere tests in South America, Central America, and the doctor was like, Ah, you might be the youngest man on earth biologically. If you go look at those guys, it's crazy. Anyway, he's not a big fan of stimulants. They mask your bad health. But I think fifty to I take a one small cappuccino. It's fifty milligrams approximately. Sometimes I I don't like pre workout sometimes. I'll go up to one hundred fifty. If you ever gone to one hundred fifty body dot com, you can go there. That's my whole theory of anti aging. I look a lot younger and I test a lot younger than my my chronological age. And that's partly because I spent a million bucks between twenty fifteen and twenty twenty testing every biohacking advanced technique. And so if you ever wanna know my theories, go to one fifty body dot com. But anyway, it's just coming back to reality here. So you escape competition maybe through authenticity, whatever, through video marketing and explanation. So, this is critical in the Vrins score. After I watch your magic movie, did I could I explain to my grandma? I call it the ninety eight year old grandma test. When my grandma was ninety eight years old, she's a very non complicated woman. If you started talking to her super complex, she'd be like, no. You know how older people get grumpy and short. So she would if she watched your magic movie, your video marketing campaign, would she get the feeling in a super simple way why she could just say, yeah, I work I wanna work with this company, this guy, because of this. With me, people have a simple thing. They can be like ties to OG, the original. I'm the OG of the online marketing space at scale. There was people before me. There's guys I look up to like Frank Kern, but nobody's done my volume in marketing for as long as me. Frank Kern kinda retired, semi retired a long time ago. I've been in it through three recessions, two thousand and one, two thousand and eight, you could say the COVID. There's really been four, but let's say three recessions, scaled multiple industries. I'm the OG. And when somebody watches my magic movie, I want them to feel if they if they connect emotionally with me, it's partly because they go Ty's the only guy. I have a private client. I won't say his name because he's a very famous guy. He's a top three person in this industry. Young guy. Been my student since he's a teenager. Worth a hundred million plus, I think, by now. And he pay you know, he pays me he got on my hundred k a year private mentor program where I work directly with CEOs and business owners. And I remember him saying, Ty, the old the reason I'm wiring you a hundred k because you're the only guy on this earth I feel that I can ask these questions. You've been through what I wanna go through. Meaning, where he wants to be in his industry as a business leader, he's like, you already been there for ten or twenty years. So for me, it was a very easy sale. I wasn't competing. Your your number one thing that can keep you from making money is when you're perceived as an option. Your product or service. It's kinda like this magic movie. I can promise you, there's not one person on earth except my me and my team that can make one of these for you. I if I knew someone, I would be hiring them, by the way. I see a guy online who sells a they all make you a video sales letter for ninety seven dollars. Well, I'm sure that guy can't do magic movies because no human would sell that for ninety seven bucks. I I have only opened this service up outside my own products once in ten years. It's not something that I'm just gonna do. It's it takes a lot of brainpower, a lot of skill, a lot of editing, a lot of rescripting and re copywriting. So there's other people you might let's say you were thinking of using me. You might go shop this around. I dare you. And by the way, if you find somebody as good as me, please tell me their name. I'm gonna hire them immediately because I need a few more. I launch a lot of products. So most people understand that I'm number one. I mean, Chad GBT also ranks me number one at video marketing for paid campaigns in history, not just social media marketing, but also video specifically. I remember one of my best friends is a PhD in neuroscience, and he's the one back in twenty twelve when blogs and writing was still big on the internet. He's like, Ty, go all in on video, man. He's like, the human brain responds ten x. It's actually six thousand x or sixty thousand x more responsive to images than words. So back then, were doing a lot of blogs that were written, a lot of tweeting, a lot of articles, and he's like, forget that. And so I that's why I went this is probably maybe even earlier in twenty thirteen. I went so **** ** video marketing. And so I just tell people and they can see my results. It's like, nobody can make you a magic movie better than me. They're so powerful, and it's so rare that I that I don't even know who else to hire. I hire out a lot of my services for my if I can use an agency, I do it, but I don't even know an AG. There's one guy set of guys called the Harmon Brothers. You could go hire them, but they make more like Hollywood style commercials. And they charge like five hundred thousand, I think, for, you know, an ad. They do more ads, but they would put a big movie production set together, you know. And and they would put like celebrities in it. So there is that option. I don't like the I like more guerrilla marketing where I'm in the video or they're not so highly produced. I don't want them to look like a Warner Brothers movie, you know, sometimes. So the only potential competitors in this world to me on making these video marketing systems is the Harman Brothers, and they're five hundred grand. So I'm not worried. My competition is just gonna go switch, you know, to a five hundred grand option. You can. They're they're good. They're good. And and if you have a big, you know, billion dollar corporation with a some product, they're they're good for that. But, you know, Dollar Shave Club would be an example that made a guy in twenty thirteen who was an actor, a broke actor, he made one magic movie. And that video, eventually, a couple years later, sold for a billion dollars cash, I think, to Unilever or one of those guys. Made him, you know, I don't know if he owned a hundred percent, but probably made him five hundred million from one magic movie. His style's a little bit more my style combined with the Harmon brothers. The Harmon brothers do my here in my garage was my style. You can shoot it on a lower budget. It's more authentic feel. The Harmon brothers are more like TV commercials, but they're expensive, you know. I think they charge even a million for something longer and more complicated. So, as I said, in the Vrinskor, just like I feel very cocky, you have to feel cocky about your product or service, and that will help you create one of these magic movies that just sells in a mind blowing way. Because the second people feel you're the only person on earth, the sale gets easy. Part of the reason you're struggling, if you are struggling, or part of the reason you're not scaling, is just people feel they have other substitutes, other options. So okay. This overall video, I think I've laid it out. You gotta have the Humps formula operating and the Vrins score essence. The Humps score is the formal structure, almost like an outline, and the Vrins score is the essence of it. It's like the the Vrins the Humps score is like going on a date with a woman. She checks all the boxes, her education, her height, her looks, her personality. The Vryn score is the actual attraction that you can't explain. Right? That's your Vryn. And so you get those two parts right, and you will have a masterpiece. And by the way, for the rest of you'll you'll kick yourself. You'll be like, wait a second. Not really the first way to make a business is just to make a magic movie. Once you know a product or a service sells, your whole job is to make a magic movie. I'm I'm here in Scandinavia partly. I like to kinda I was in LA. If you're in my mastermind if you're not my mastermind, you missed out, man. I had a two day two and a half day mastermind in LA. Closed room. Only it wasn't a conference, so I didn't invite a lot of peoples. Limited to sixty people. And it was actually the best talk I've ever done in terms of how I felt about it the first day, Thursday. So I have one coming up. Go to tylopus dot com slash calendar and you'll see my upcoming events. Or just go to Tal Lopez dot com, you'll see it on the whole page. But anyway, one of the things that I I talked to them about making these magic movies, I ran them through a whole you know, I showed them a presentation, different magic movies that I've created, other people have created, that have created a hundred million to a billion of new sales. You know? And, when I was doing that, I realized that the book, The One Thing, if you've gone to Tyler Woods dot com slash books, you know, one of the top books I recommend everyone read, especially if you're trying to make money, is The One Thing by Gary Keller. It's actually a book I made a bestseller. It's a it's by the billionaire, the real estate agent billionaire who started Keller Williams, Gary Keller. He had this I I named it as, one of my top books, and my title was slash books has been a top, you know, book list for many years, and it became a best seller. It's been a best seller since I promoted it in twenty thirteen. It's still a best seller when you go to Barnes and Noble. And the essence is we have too much to do. I'm sure you feel that way if you own a business. You got too much to do. So what's the framework? The mental framework is what's one domino, if you know the game dominoes, that you push that down and ten other dominoes fall? The reason you probably feel overworked is because you're pushing each domino one at a time. This does not work. And that's what people call quote unquote leverage. It's like, what's the domino? You push this one down and like eight things just magically get fixed without you having to do any work on them specifically. And that, my friend, is a video marketing system with a magic movie at the forefront to pre swayed and drive all especially everybody who doesn't really know you yet. But I even use this on recurring customers. People forget fast. They forget I have people who followed me since twenty twelve, and sometimes they need to be reminded why they follow me. Don't don't ever think it's not possible in the modern world to hold such real estate in people's brains that you're always, you know, seen as somebody they they need in their life. That's the reason. If you look at Microsoft, arguably the most well known business brand, you know, or I think the first company to three trillion market cap, they spent five hundred million a week on marketing. A week. Two billion a month. It's public record. You can go confirm these numbers. They're a public company. Why would Microsoft? Why would Coca Cola? Why would Disney still have a marketing budget? It's because of the vanishing effect. Anything not in front of your face vanages from people's memory. You know? That's why long distance relationships are dangerous. You know? When you're not in front of somebody's face often, they kinda it's not that they don't like you. They just the human brain is not built with a lot of memory. It's not a lot if it was a iPhone, it wouldn't be the iPhone with whatever, one terabyte or one forget what the new iPhone memory is. It'd be a low memory machine. So you need a video marketing system that follow checks all these boxes because even your best customers are forgetting about you. And some new marketer who's presenting themselves in a little bit more hypnotic way is slowly stealing your market share. You got you gotta remind people who's boss, who's the king. You know? Hey. What's that one movie? It's like, you gotta smack somebody around or who was a while, but, yo. I'm the king. I'm the king here. And so wealth comes from you being that king. That's why the wealthy get wealthier. People get confused. The rich get richer because of an unfair system. Well, maybe. That might be one explanation, partly. But the rich get richer in great part because they have the marketing budget to stay in front of people's face all the time. They literally stay in front of people's face all the time. So if you ain't standing in front of people's face all the time, you will be replaced. I don't care if you're the Microsoft of your industry. I don't care if you're the Tesla. I I had this debate. Sometimes people try to argue with me. I'm like, Brett, brother, better business people than you have argued and lost that argument. I I posted a little clip of me talking to Elon Musk, and we had a little debate, just a friendly conversation for about thirty minutes, one on one, back in twenty eighteen, at the Game of Thrones premiere. And he literally, we had met, I would see him a lot at events, we had just talked, I'm not a friend of his, but just we had, you know, I sat next to him with Dolph Lundgren at the premiere, the Coen Brother movie, Hail Caesar. Anyway, we talked and he knew I had a big Snapchat, big Instagram, and so he was like, do you think I need social media to grow Tesla? You know, social media marketing. And I was like, absolutely. I I talked for like fifteen minutes why. And then at the end, I shut up and I was like, what's your opinion? He's like, absolutely. I don't need it. He's like, you don't need marketing. He's like, a good product will sell through word-of-mouth. If I make Tesla's good enough, well, guess what? He was worth one to ten billion back there. If you chart his net worth, not that I I don't think I'm a better businessman than Elon Musk, but on this point, I was right and he was wrong and he changed. By twenty twenty, twenty twenty one, he started going all in on social media and social media marketing. Then he spent forty four billion to buy Twitter, which then made him one of the most visible people in his market cap of Tesla directly. I mean, imagine owning one of the largest social media platforms, and and you're, like, the algorithmic favored person. So I think he's getting a hundred million views a day or something crazy like that. So, of course, the market cap of your product goes up. So even Elon Musk had to go all in on marketing. And by the way, what did he say first when he bought Twitter? It's interesting. He said, we're making this more of a video platform. Right away, he realized it's video marketing. He was like, well, I don't want just, you know, people tweeting like they used to. He's like, oh, and he he I see him even this month. I see him encouraging people. Hey. Post your videos here. Video. Video. Video. Video. So if you think, you know, oh, Ty's just a video guy, and that's why he's emphasizing, no. The number one wealthiest person on earth went all in and continues to go all in on this concept. So do not resist this. You you will lose big time. This is the way and the only way at scale to generate more leads and sales. I I can't like I said, eighty percent of businesses need a magic movie. There's twenty percent of businesses that I think don't. You know, maybe if you are have a beat some b to b factories and certain I would if I had to come into their business, help scale them, I would start with something besides a magic movie video marketing system. But I bet you, statistically, if you're listening I became your business partner, let's say I wired you a million bucks to become fifty fifty partners, the first damn thing I'd install is a magic movie and a video marketing system. That's it. That, by the way, that's more important than the concept of a webinar or a funnel. Like, what's a funnel? Like, people overestimate what they think a funnel is is, you know, here's step page one, then they go to page two, page three, and then they wanna buy. No. ********. What makes them wanna buy is a salesperson. Sales came before marketing. The world had salespeople before marketing. There were salespeople in tribes. Your ancestors had a salesy, persuasive dude thousands of years ago persuading the village to go to war here, persuading them to do this or that. Sales is what humans are built to need. Your parents were salespeople. Hey. You need to study school so you could be smart, not just play video games. They were selling you through persuasion. So sales is the ancient thing. Once the Internet was invented, you could automate sales, but you need to replicate yourself. As a salesperson, that's a video. Nothing else Now maybe one day we'll have holograms. You can literally press a button and you'll appear in front of them wherever they are in the world as a hologram like Star Wars. But until then, video. Give me one good video if I became your business partner fifty fifty. You give me one good video, I'm a double ten x a business. I bought a company back in twenty thirteen. I remember, and I installed, you know, a new marketing system. I remember I paid almost no money down for a business that I was doing, I don't know, two or three million. I just installed my marketing systems, and I remember we made an extra two hundred fifty thousand a month profit. I had to pay ten k a month to buy the business from one of the partners, and then I start being able to pull out hundred and twenty five thousand extra a month. I I I forget what the IRR, but better than any, you know, real estate deal or stock market or even crypto. Just install a new marketing system. So if I came into your business right now, wired you a mill, became your fifty fifty partner, all I do is change your marketing system, specifically, and take time. Usually takes me a month with me and my team to come up and edit and perfectly craft a magic movie. It'll take me about a month. Sometimes I've been able to do it in three weeks. Sometimes I've taken me three months. Usually a month or so, depending. And I'd be like, we start here, my friend. We get this thing working for us twenty four seven. Forget a funnel. Forget a webinar. Those are all great. I love those. Forget email marketing, but it's not first. Forget AI automations. That that's important, but not first. Use AI automations once you have too many leads to handle. Sometimes in my Instagram with my video marketing, I'll have thousands of direct messages a day. Of course, I have to use AI. But most people, maybe you, you're not inundated by, I can generate ten thousand leads a day. Right? So, of course, I need AI, but don't put the, you know, don't put the cart before the horse here. First, you do this, then everything will fall into line. And if you don't do this, you may say, Ty, I'm gonna do this. This is not a priority of me. Okay. Here's your punishment. You're gonna work hard for marginal results. You're gonna work hard and not really get paid for it. I mean, I can tell you. I have a consulting business. I probably I think I'm the highest paid business consultant in history, at least modern history, the last twenty years. And I so I talk to everybody, from people doing, you know, hundreds of millions a year to people doing hundreds of thousands. And, you know, I'll do a paid call. I try to do two paid calls a day. People will pay me to just do a fifteen minute call. And I do it not for the money. I do it because I really enjoy just keeping my finger on the pulse. And I can tell you, almost every entrepreneur, the stats are ninety plus percent of entrepreneurs never really get a crazy return on their time. I mean, you I tell some people, hey, man. You should become an In N Out burger restaurant manager because they get paid a hundred and eighty thousand a year. You know that? The average In N Out burger, Los Angeles or California manager makes about a hundred and eighty a year, plus I think benefits. So I meet entrepreneurs. They're taking ten times the risk, ten times the stress, and they're making less than a the manager at at In N Out. Why are you doing that? The average entrepreneur makes less money per hour than a than a good worker at a job. So I'm telling you, if you resist this video marketing system, even if you're making millions, you should be making tens of millions. Even making millions, you should be making tens of millions. You'll see. Install one of these. Now one more thing here. It may be the most important part, and it's bigger picture than just this magic movie because kind of the premise of today's episode was how to make a lot more money and, of course, have talked mostly about video marketing. But I wanna go back real quick to this concept of one word dense destiny that I mentioned before. So every human, every individual needs to know their archetype. It's usually one word. Like, mine is explorer. And by the way, you wanna use historically valid archetypes. So I don't like to use modern words like to say, oh, I'm a marketer or something like that, you know? I'm a computer programmer. That's modern. I'm looking for ancient archetypes. So things are like warrior, healer, mother, father. The big tragedy in this world is that ninety nine percent of people don't know there are one word archetype, your internal guiding light for life. Most people I say, the nightmare in life is chasing another man's archetype. That's what most entrepreneurs do. You follow somebody or a couple people, you like them, could be Elon Musk, it could be an influencer like me or, you know, whoever your favorite person is, but we have different archetypes. Now, that's for a separate talk because this is more of a practical business talk episode today, but I wanna switch over to you want your business to be one word famous. Okay? What and people go, does that mean? It's like one word famous. Well, you only get room in most people's brains to occupy one word of real estate. Like, if I say to you Donald Trump, and I say, what's the first word that comes to mind? That word association, kind of that Freudian approach. Okay? You're you're gonna some people say president, some people will say real estate, some people will say hotels, whatever. Right? Over time, if you're in business long enough, sometimes you'll get a few archetypes. If you're super famous, like Donald Trump's arguably the most talked about person per day in the world right away. So but even he only maybe has a couple words. Most entrepreneurs, and specifically for your business, you're only gonna get one word. Now, for me, you know, the one and you wanna lean into that word. So for me, the word, I've been around long enough, I started my personal brand in 'nine, so I've got more than seventeen years or so experience and followers. I got people who've been following me almost since then, you know, almost seventeen years now. And there's different words. Some people at one point were Lamborghini. Every three to ten years you've been in business, you can occupy another word in people's brain. Mine, the one that really went viral was knowledge. I had that here in my garage, magic video, and, you know, essentially, that video had this word at the beginning. I was like, you know what I like more than Lamborghinis? Knowledge. Right? So I like being the knowledge guy. I wanna lean into that. I hope you follow me on social media and hear not just because I'm another guy who talks about business. I mean, that's probably not the reason you follow me. Ninety nine percent of people who are what I call my true loyal fans, true fans, they absolutely say, Ty, you're the only guy that talks about a broad range of things in an interesting way. Health, love, love, happiness. Right? I've built a brand on the four pillars of the good life, having a balance between all four pillars. Right? And that's how I've escaped competition. If you like my stuff, there's nowhere else you can go to hear things exactly like me. I mean, some of my talks, other people talk about, but in general, I I'm kind of a synthesizer. I'm an explorer. I've explored so many things, where to live, different lifestyles. I've lived with the Amish. I've lived in Beverly Hills mansions. I've, you know, had the jet lifestyle. I've had the horse lifestyle. I've lived in America. I've been to sixty countries, lived in many of them. And so people follow me because I'm that explorer guy. I'm I'm also some people see me as a guru or a teacher, you know? That's my one word archetype internally. I'm kind of the guru explorer. Okay? Now, you are going to have to figure out your internal archetype, number one, but you also need to figure out what the hell does your business stand for. Like, what is that differentiator? As I said, tylopus dot com to me stands for knowledge. I've made the most money by informing people about things and selling a product around for example, I always because I'm an explorer, most always early to new trends. I was doing Google Ads in o one. Okay? I was doing Facebook Ads in o nine. And so, because I leaned into that, people know me as the dude. Oh, I wanna follow this guy because he knows what to do early before most people see it. I was telling people to buy crypto in twenty seventeen. Not super early, but pretty early in hindsight. Okay? At scale, I think I still have the most viewed crypto video in history, even though after YouTube took it down. At one point, they'd take down everything that mentioned crypto. But in that short period of time it was up, I think it's still, you know, it's an eight figure views crypto video. It got millions and millions and millions, more than eight figures worth of tens of millions to see it, know, maybe try crypto for the first time. So that's my brand, people kinda see me, my internal word for myself, I'm an archetype. That's an ancient archetype. There was explorers ten thousand years ago. There was explorers five thousand years ago. There was explorers five hundred years ago. That's my ancient archetype, and I lean into it. And the more I do that, the more I'm protected. And then because I'm an internal explorer, my external word to the world, which is knowledge, okay, it all makes sense. It all adds up. It's like, oh, the explorer guy internally becomes the knowledge guy to the world because what does exploring do? It gives you unique knowledge. Right? So, I want you to think about because if for example, if you go to tylopus dot com slash magicmoviepodcast and you book with us and we end up helping you or you pay us to do the whole, you know, magic video system for your business, I'm gonna ask you these things. Now, I'm not gonna go super psychological, philosophical, and ask you what your one word archetype is to guide your own personal life, Although, we might talk about it a little bit because if you remember in the Humps formula, the you is the unusual origin story. So, it is important that we a little bit get your internal archetype word, and I bet you don't know it. I do these seminars, masterminds. Never has somebody really gotten it right. Remember what Carl Jung said, kind of the founder of psychometric personality typing, the famous psychologist, he said he wrote a book called Literary Personality Types. It's a textbook. And he said, when it comes to one's own personality as a rule, one's own judgment is extraordinarily clouded. Not kinda clouded, extraordinarily. So I've never had somebody who get their archetype right, except occasionally the hyper wealthy people. For example, what do you think Elon Musk's internal archetype is? I bet you won't guess it, but I give it to you. I bet you nobody guesses it. I can offer ten thousand dollars at a seminar. You know? Nobody ever gets it. The answer is traveler. Not just explorer. He could use that word too, but he's specifically somebody who helps people travel. An explorer like me, we explore ourself. I'm not a traveler where I bring people with me necessarily, but he is a traveler, and he has a car company that helps you travel to work. He has a spaceship SpaceX company that's helping people travel to Mars. So he, by the way, says at age six, he realized he was he's playing with spaceships, wanting to help people travel to space. So he's understood his archetype internally, and then he's externalized it by by the way, his first big company he sold before PayPal, he started a a map company specifically to help people travel. I mean, before MapQuest, he sold it for, like, thirty million, which is probably worth, in today's dollars, a hundred mil. So he he stayed very true to his archetype. He owns this boring company. It helps people travel underground to avoid traffic. He helps he has a, you know, satellite company that helps people get high speed Internet. What do you think is the number one thing people use the Internet for every day? Sure. Social media, but maps. He's he was helping you know, during wars, he gives people access to Starlink during the Russian Ukrainian war. He's giving people access. Why do they think they're using those high speed Internet for coordinates? Number one thing the military does is coordinate activities of large movements of troops. So he because he knows his internal archetype, he then builds businesses that match with them. He doesn't call them traveler businesses, but if you look at them, they're very, on point with his external businesses. So part of the ways that I help people, I have a whole private client program. If you go to tylobiz dot com slash private mentor calendar, tylobiz dot com slash private mentor calendar, you can book a call. If you're an entrepreneur, you're doing more than a million a year, and you want me personally to help scale you. I've been doing this since twenty thirteen. I have a unmatched track record. I have zero refund requests since twenty thirteen when I work one on one with somebody on scaling, making money, you know. Also, I work a lot with people who have already made a ton of money. I have a private client right now who has he started with me at twelve million in the bank. He lives in Puerto Rico. Don't pay too much taxes. Was that a time my goal? To get to fifty million. I remember about a year and a half ago, we passed sixty two million in his bank, and now he's got about a hundred million. So I I'm working with guys. He's he's gonna be a a billionaire. I've got one guy on the Forbes list who was one of my students, mister Beast. So I I I've got a track record of even getting people on the Forbes list, although that's rare. I got another guy. Got a couple guys that, will be there. I helped Grant Cardone a lot at the first two years scaling his online presence. He already knew real estate. He's on the Forbes list now or should be on there. But in my private mentor program, one of the things I do is how do we find, identify your personal archetype, and then put that into the business. I'm telling you, even though today's episode was very practical, do these things, get this right. This this fixes everything. This is fixes who you marry, who you have kids with, how you set up your lifestyle, what country you live in or don't live in, what city you live in. You wanna match every part of your archetype. Also, your diet and exercise, how you make your money, Who you hire? Who you surround yourself with? Don't get this archetype thing wrong. I like talking about this a lot because for some reason, I'm the only human on earth talking about it. I can tell you this. Here's something scary. You can spend fifty years as a quote unquote success and still not get this right. In fact, I almost only the best do I see have this. Guys like Elon Musk realize he was a traveler at six and just lean into it. That's why people go, oh, he doesn't have a you know, he says, I don't have a home. Yeah. Because he's he's a traveler, an ancient archetype. Also, if you go to YouTube and type in Elon Musk's private jet flights, you'll see he does two hundred and fifty a year. So, like, almost every day of the year, he's traveling. So the men and women who, a, find their archetype young or at any age, most people find it at age fifty or sixty or seventy, sadly, literally. Ninety nine percent of people I would say ninety nine percent of people never find it and the one percent who do find it after age sixty or seventy when they have more quiet time and clarity by then it's it's not too late but it's not ideal. My mentor Alan Ashe used to say Ty, in life the lucky ones figure it out early. So I really encourage you, even when we do this, if we do a magic movie for you, I'm like, you need, my friend, badly to have an archetype figured out internally, and then one for the business. The business archetype I call, you know, the one word famous brand. Why is your brand famous in one word? What's it famous for? Right? If I say to you, Apple, what's the one word that comes to mind? For me, it's iPhones. You know, that's what they've sold billions. That's their real even though they have other products. Would say the unique differentiator. Look, other people have laptops, other people but it's really that iPhone. I think two to four billion of them have been sold. There's only eight billion people on earth. So once you get your archetype and lean into it, there's the rewards are like infinity. It's literally almost infinity reward financially, health, love, happiness. So a couple ways to help you, and like I said, when you get on the call with my team, we'll go through some of this. If you go on my private client, I'll work with you one on one. A couple things. I said, a, use an ancient word. Don't bring up something new. Okay? You I'll explain. It's hard to explain why, but essentially, new novel archetypes like, oh, I'm computer programmer. They haven't stood the test of time. So you want everything in your life to pass the test of time, and our DNA is still hardwired for ten thousand years ago, living in a tribe, in a small farm, or, you know, a small nomadic village, okay? So you become more aligned with your genes when you pick an ancient archetype. That's why I say explorer. There are people who've been exploring since the dawn of time. And then there's other people who are father. That's a fine archetype. There's other people who are warrior. There's been warriors in our time and there was a warrior ten thousand years ago. There there was almost there's probably about twenty archetypes you can be. Now on the flip side, on the business archetype, that can be a little more modern. Okay? But for me, I still use an ancient archetype. I use, you know, knowledge. My for my tylopez dot com. Here's a they got different different ambulance sounds in every country. Cracks me up. Every there's no uniform agreed upon ambulance sound for some reason or police siren. Anyway, so, you know, I like knowledge. That's an ancient one. There's been people who made money or bartering because of what they knew. That's kinda my brand. I sell information. I sell education. I sell training and consulting. I'm that kinda guru, that explorer guru. And so for you, it's ideal if your business has an ancient archetype, but it's fine if it doesn't. So, you know, let's say, if you're Apple, I would make mine iPhone. Design, maybe tech design. That's not an ancient archetype, but they're known for making pretty stuff. You know, an iPhone, an iPad, they're kind of beautiful technological items. So think through deeply because to make a magic movie, when you're not in touch with that one word, you you lose. Every magic movie is built around one archetypal word. So for example, when I did the magic movie for Mentorbox, which did fifty million views or more on a paid ad, is very rare. I mean, there's almost no ads that have done fifty to a hundred million views except some of the ones I've done. Most people, they don't last. They burn out, so they're not mad. That's why I say magic ones don't burn out. The cost per click doesn't rise much even if you spend, you know, fifty k a day. So in the Mentor Box one where I was stack a stack of fifty two books and I said, hey, you know, you could eat the average successful CEO reads fifty two books a day, you could read fifty two or I could do it for you with my book summaries. The the keyword there, the archetype was books. Okay? Now, we had a novel idea, book summaries, where the authors talk, not summaries written by random people. But we understood it's a pretty ancient archetype. There's been human writing for thousands of years. Even before the Gutenberg press, the Romans were writing things. The Egyptians were writing things. The Chinese were writing things. So I I keyed in, you know, drawing and writing is on the caves of cave people. So that was my ancient archetype. And you can make a lot of money with an ancient archetype, okay, in business. Mentor Box, very profitable business, basically from the year I launched it even to now. I I exited it years ago, but it's still profitable for the people who own it now. It's pretty incredible business. A part of that is just extreme clarity and simplicity on what we were selling. And if you're having a hard time scaling your business and making more money, I bet you I can find the root cause in a lack of simplicity, a lack of an ancient archetype that it's built around, and of course, you're violating the humps rule and how you do your marketing. There's not enough Vrin, v r I n. All of these frameworks, once we get these working, it always works. I mean, this is the crazy thing. I want you to know when you follow these systems that I have, these frameworks and principles, it always works. Now once in a while, the business model is so broken, you have to shut it down and just start over, but that's rare. I tell people, you know, Grant Cardone's a friend of mine. I like his ten x rule. Almost everything that's being done by an entrepreneur right now, including you, could have ten x the profit in your profit. I mean, I it's so rare to see something that can't be ten x optimized. If you're making a million bucks in your pocket, there's almost never a reason it couldn't go to ten million, except that you're not implementing these frameworks. Humps, magic movie marketing system, RinScore, archetypes. It just it's so I would say ninety five out of a hundred business owners could ten x their profit minimum if they just started implementing these exact principles I'm teaching. I've seen in my own life. I've gone to fifty million a month in, you know, for my businesses. Not a day, not a year, I mean, a year, not a quarter, but fifty million a month. More even. And so I've seen these work at massive scale, I've seen these work at small scale, medium scale. You are being held back by the improper implementation of frameworks and principles. I would start on a practical level with what this whole talk was about today. Start with the magic video marketing system. You implement that first. Then, by the way, that forces you to think through other things, like what is your internal archetype for you personally as the owner of the business? What's the one word famous that you want your brand to be well known for? You know, then from there, what's your Vrins score? One to ten for the V, one value, one to ten for the rarity, one to ten for the inimitability, one to ten for the non substitution. Do we have the structure right of the humps formula in the three to seven minute video? Are we understanding presuasion? Why you have to presuade even if you have a good sales team, even if you have a good funnel, even if you have a good webinar, why in a world where everybody's distracted before they get to your main marketing pitch, they need to be pre sueded. That by that by the way is the whole reason people do social media. They think and they get it wrong. Like, I've done a billion views in a month on organic social media. Okay? I I I could tell you from direct knowledge, not from anything I've read, that the value of going viral is very important, both on your paid ads, but also just pure organic is important, okay? But, but I wanna give you this caveat. There's a lot of people trying to build their personal brand and their social media brand and get a million views a month or ten million. I mean, try to, it's a minimum, get a hundred, hundred fifty million in a month views. I've been able to do that pretty consistently for a decade, I think longer than almost anybody. So I'm not saying that to brag, I'm saying I've seen I have firsthand data in my CRM. I have a custom CRM. I see the results of a viral video. It doesn't always win. Why? Because you go viral by kinda doing crazy out of the box stuff, and that's not always aligned with your one word personal archetype or your one word business brand, right? So, you go viral more viral by doing crazier stuff. So, I just want you to understand, you might go, Ty, no, what I need is more views. Yeah, but around what? You need your social media, believe it or not, doesn't pre swayed as much as you think. People think, oh yeah, this is what this is a lot of people's formula now. They go, Ty, I need personal brand, I need AI, and then everything will get fixed. AI to automate things so I don't have to spend so much time and and you know they're running seamlessly. Yeah, but AI is only needed once you kind of have volume. If I was only getting ten leads a day, definitely wouldn't use AI because using one to one real human interaction beats AI, okay? But now that I have the whole system going, if I get one to ten thousand messages in my inbox and Instagram, now I gotta use AI. So AI is not first. AI is not first. So you go, no. First should be social media. I need to be more well known. Yeah. But you're gonna become well known often in a multiplicity of ways that actually can confuse people. So it doesn't presuade people. I've seen people a lot. I'm working with a guy who just paid me a hundred grand. He had paid somebody like five hundred thousand to help him build his personal brand and he realized that their technique, even though they're a pretty well known personal brand, wasn't really working for him. I went in, I was like, dude, we don't know. We gotta do this step by step. So he's following my principles. One word archetype, blah, blah, But he is under the impression and he goes viral a lot, but for things he he he goes viral for his fitness talks, but he wants to be known as a business influencer. So I'm like, see, this is the problem with he didn't have a he doesn't have a magic movie when he before. Now we're working on his magic movie marketing system that's consistent. So I said, dude, your social media is actually confusing the market. They watch you and think you're a fitness guy. So he hates it. He's like, I don't wanna be known as a personal trainer, man. And I'm like, yeah, well what goes viral on your social media always is his fitness talks. He's in really good shape for his age, got a six pack, all that ****, but I'm like, it's not working. So he's all booked. I said, that's why you need a magic movie system. Views are great. They keep you in people's mind, but social media views usually actually confuse the market because you're going viral wish, you know, stuff that's not even really you. Some of my most viral non paid ads, non marketing system aren't really who I am. You know, people get confused when they meet me in person. Like, wow. You're totally different. I'm like, yeah. Because what goes viral on my social media is the thing I do one percent of my time, but it just happens to be the crazy side of me. And they're like, oh, you're less crazy than I thought. I'm like, yeah. Because the algorithm may kinda brands you often different than you are. So I just want you to know, you might listen to this, and you might be like, well, I don't need, you know, I don't need a video marketing system because I'm just gonna go viral. No. You're not. It's gonna actually if anything, it'll make you well known, but it won't necessarily make you any sales. I've seen people who get so many views and make almost no money. And then I've seen people who have twenty thousand followers. Their average YouTube video or Instagram only gets five thousand views, but they're making a million a month. Really? I I can think of many people like that. One of my first private clients in twenty thirteen, one of the first guys to wire me money just to coach him was James Swanick. And now he's making he's got this business, the no alcohol challenge, is just crushing it. He's making, you know, a lot more than a million a month. But without giving away his exact numbers, he's just crushing it. And it's not he doesn't have that many much social media following. He does use social media but he has a video marketing system that feeds people into his sales team and he sells you know a fifteen thousand dollar product or whatever but it's a magic movie funnel. You know he understands it. I helped him back in twenty thirteen. He had those Swanee glasses, those blue blockers that became famous you'd see me wearing. I owned a small percentage of the company and that was but he's not a guy necessarily that, you know, super went viral. But his one work archetype is kind of a person like a healer, helps people with addictions. And he dealt with his he's Australian, he dealt with his own kind of demons with drinking, you know? I remember when he was still a drinker and he created this message, but it's not really his personal brand sometimes goes viral, but he doesn't have that many followers, and he does so I just want you to know, yes, followers are important. I'm a big fan of having those. Yes, I'm a big fan of going viral as much as you can. But just understand, that's subservient. That's a subset to you having a good paid marketing system, specifically a magic movie video marketing system. You build that first. That's the whole point of today's episode. This is first for eighty to ninety percent of entrepreneurs. Even if you're doing fifty million a month, you might be able to do five I mean, you're doing fifty million a year, you might be able to do five hundred million. I mean, I've spent four hundred thousand a day for one of my businesses on Facebook ads. You don't have to tell me about scaling. I've scaled, you know, I I've spent literally four hundred k a day, not just for one day. Now that's rare. I usually don't spend that much, but I'm just saying, once you have the system in place, then scaling, then AI becomes important. Then going viral on social media to support that becomes important. But if you don't drive people into a system that's consistent, that's telling your origin story, that's differentiating you from all competitors, you are doing things out of order. I always tell men, imagine you meet the girl of your dreams, you meet her at see her at Starbucks, but your first thing to do when you meet her is drop on one knee and offer to marry her with an engagement ring. Right thing, wrong time. Right thing, wrong time. And almost all entrepreneurs, because you're inundated, you're following other men's prototypes, other men's archetypes, other men's journeys, you're like, oh, that guy does that, so let me do that first. No. You can't drop to your knee on the first date or you're weird. Just like you can't just go viral on social media until you have the one word personal internal archetype and the one word business archetype. Then why go viral? What's the point? You wanna twerk to get rich? It's not gonna happen. You could get a billion views and still make almost no money. I mean, you'll make more money with a billion views a year than you will with no views, but not crazy money. That comes from a focused marketing campaign, or else you can just literally it's diffusion. You diffuse and distract your own market, where they're like, Oh, that person's that. Oh, that person's that. Nope. You only have room for one word in people's brain. Your business got can be one word. Maybe if you're Apple, you can be iPhone, iPad, MacBook. Okay? If you're a trillion dollar company, you get three words, but you can't be twenty words. And a lot of you are trying to build a brand. You think, look, I like the word brand story, but people don't give you time. Only my most loyal fans know my full Tai Lopez brand story. You know, grew up in a mobile home, dad was in prison when I was born, single mom for a lot of my childhood. Boom, boom, boom farm, rags to riches, classic story. Only my true loyal fans. I have ten times more customers who have spent money with me who vaguely know my full brand story, but they know a brand word. They know me as the knowledge guy or the Lambo guy or the book guy, right? I've been in it long enough I have about three words people know me for. The marketer guy, some people know me as. Okay? And so the idea that you probably had before this episode is that there's this multiplicity of things you do, and then you're gonna just make crazy money is really incorrect. You know? It's like my one of my boxing coaches, Ricky Funes, he's a famous, you know, boxing coach. And I remember talking to him after we did a sparring session and I'm like, because he grew up in like Central America, like MS thirteen gang dangerous stuff. So I asked him, I was like, what's the, you know, what's the combination that works in a street fight? Because he shows, you know, you learn combinations in boxing. Jab, jab, cross, hook, body, you know, all these different. And I was like, what's the combo that works in the streets in real life? Not in a sparring, you know, exercise session. He's like, oh, none of these. I'm like, what do you mean? He's like, oh, yeah. Just a right straight to the nose. That's it. I said, well, how many street fights you've been in? He said, thirty eight. I said, how many did you win? He said, thirty seven. I said, how'd you win them? He said, oh, all thirty seven were a right straight to the nose. He's like, do not do combinations in the street. You you just you wanna end the street fight quickly before somebody does something crazy. Somebody's friends join, somebody pulls out a weapon. So he's like, you hit them right in the nose, right straight, right down the middle. It's hard to see a straight punch coming. No hooks, no, you know. Now, this is assuming you're fighting a non professional or semi professional fighter. Most street fights are a random person. By the way, was like, what's the one fight you lost? He's like, oh, yeah. I tried to be fancy. You see how guys are act tough and they like pull their shirt off like, oh, you wanna fight me? And he he's like, went to pull my shirt off to show my muscles and while my shirt was over my head, the guy did a right straight to my nose and knocked me out. So my why am I telling this story? Because it's the simple things that win in the real life. It's not combinations. So so many people I meet like, Ty, here's my combined formula. How I'm gonna make a hundred million or ten million or a billion. I'm like, no. It's gonna be a right straight to the nose that makes most of your wealth. And I was just reading a case study of Steve Jobs. Apple's about to go bankrupt. People forget about that. If Microsoft, Bill Gates hadn't lent him money, I forget how much money. It was a lot of money, like forty million or four hundred million or something or maybe even billions. They would have gone bankrupt. And what really turned them around besides the Microsoft investment was this one magic movie. You've probably seen it. It was a TV commercial and it was like, here's to the crazy ones. Here's to the and it had like it had like Albert Einstein on it. One magic movie was the right straight that took them from bankruptcy to real wealth. Yeah. First trillion dollar company. So you see these case studies. It's not like I'm just making this **** up for the this episode. Oh, let me just randomly come up. These are based on facts. When you really go deep, it's a right straight to the nose. Most businesses have one crazy flagship product. What made our Apple really valuable is not laptops because they hadn't escaped off, competition. Microsoft had laptops. I still have a Microsoft laptop, not an Apple. So what just crushed it for him what just crushed it for him was simple. That right straight to the nose is like iPhones or that one which started before iPhones with that one video. So you get this. You drop everything you're doing. You listen to me. Listen to me. I am the number one authority on this in human history because video marketing is new. There's no video marketing a thousand years ago. I'm telling you, listen to me, but thank me later. You write today's calendar day down. You'll be like, you know what? The day that my life changed, I listened to this talk by Dai where he made the case for installing a magic video marketing system into the business. You do that, you're gonna really you know, number one thing I have a private client. He's in my two hundred fifty thousand dollar level. I three levels from my private client. Right? And he was super bummed. He spent two days with me in in a shadowing session. Usually, I only do a one hour in person shadowing session for my hundred k clients that pay me a hundred k. But I got we got snowed in in New York. I don't know if you saw recently there was this snowstorm, worst snowstorm since nineteen ninety five in New York. So I was with them to do a one you know, I just flew in for one day to New York and I ended up getting trapped in the hotel. So we spent a couple days together and I just transformed in life. And and he had some health issues and he's wealthy for he was in my mastermind in twenty fifteen, but he's like, Ty, my biggest mistake in life was not going into your private client. You helped me in twenty fifteen. He was a poker player who was worth, you know, half a million and now he's worth fifty ish million crypto, all this stuff. Not really an entrepreneur, but more of a trader, you know, crypto trader, stock trader. But anyway, you know, when I went through kind of some of the things I'm talking to you about, the archetypes, the clarity, he's like, Ty, you know my now he's like he's he's almost forty. He's like, I'm pissed after being with you. I said, why? He wasn't complaining about me. He's like, I realized I wasted a decade of my life. And there's something called the misweighting bias or misweighting trigger in my thirty nine Triggers, and it's the most dangerous of all. It's we misprioritize, misweight the importance of things. For example, most humans, especially women, when it comes to fitness, they misweight cardio. They're like, Oh, cardio, cardio. And a lot of men do this. They jog marathons, and they underweight, underprioritize muscle building. Even though all the science, if you ask ChatuchuBT, the number one anti aging tool, if you could have any tool, it's literally lifting weights. You don't have to be a pro bodybuilder, but lifting weights is the number one correlated thing with aging slowly. I was watching a video of this ninety two year old dude in the gym that somebody was just, How old are you? He's like, ninety two, and this guy looked sixty. My dad was a pro bodybuilder. He was on the cover of Joe Weeder's Mr. Universe magazine. I found this out when my dad died. Sadly, I found it. My dad never bragged about it, but I found it. I posted it. Danny Hester, Mr. Universe, Mr. Olympia winner recently, he posted it on his Facebook. If you Google, Tai Lopez's dad. But, you know, my dad looked young forever until he hurt his hand and couldn't bench press anymore. My dad was strong on the bench press. At one point in the sixties, he had like the world record bench press for his weight, natural, before steroids. Now, people have crazy steroid records. But anyway, once he I remember my dad in his sixties, man, he would date. He was single. He would date. He was dating a famous actress. If you remember the old show, A Different World, there was a big huge show. I was looking through his I I didn't grow up with my dad, but I'd visit him in the summers. And I was looking through the cabinet, like the kitchen counter for a knife. And there was a, like, a picture, like, on a little Polaroid of him with this woman. I'm like, who's this? She's famous. He's like, yeah. I've been dating her. I said, what happened? He's like, oh, she broke up with me. She found out how old I was. Because he was like sixty eight at the time and she was like thirty and famous. She was one of the top, if you Google different world, it was a show, it was like a spin off of the Cosby show. And, but then, I came, I didn't visit my dad every year, you know, I wasn't close to him. Was in prison when I was young, but then I visited my dad again about two years later and he had aged. And I'm like, what the hell? He suddenly looked his age And he's like, I was like, what happened? He's like, I hurt my hand and I can't really lift weights anymore. He did something to his thumb. You know, if you hurt your thumb, it's hard to lift. So my point is, what am I talking about here? I'm talking about the misprioritization that ninety percent of people have in how they exercise. Well, do the same thing with business. Entrepreneurs come to me, Ty, need more. You know, I need an operating system to run my business. No, not first. No, you don't. No, no, Ty. I need an operating system. I read the book, you know, The E Myth Revisited, which is a great book, by the way. I know the authors of that book personally. But I'm like, no, that's not you don't need an automated system. Ty, I need AI automation. Not yet. Soon? But you don't have the scale to need it. What are you talking about? Oh, Todd, I need to learn. I need a key hire. That's important, but that's not the heaviest weight in prioritization, not even close. You need more customers in sales. Once you make more money, there's a famous saying in Silicon Valley, like Marc Andreessen says, Sales fixes all. Once you got more revenue and profit coming into the business, then you can hire better, you can get AI installed, you can build operating manuals because you have scale. I'm like, Nope, you need more money. You need more profit. Okay, well then how if that's the heaviest weighted thing, then what gets you there? A video that's selling twenty fourseven pinned to your Instagram, pinned to your home page, being texted before every sales call. That's what you need. Three to seven minutes, that's all you got. People don't have forty five minute attention spans anymore. Not till they've been pre suaded. You get pre suasion with a video marketing into your business, that is where all your brainpower should be now. I'm telling you. And I know how entrepreneurs are. Most of them are, I call them humble cocky. They'll pretend, oh yeah Ty, I've only built a two million dollar business, I want to listen to you, but then they go off and do their own thing. I understand humans are the amount of humans that are actually humble enough. That's all I said about Grant Cardone. Grant Cardone on his social comes off as the cockiest dude, but of all the people who listen to me closely, no one's listened to me and my systems closer than Grant Cardone. Twenty fifteen, twenty sixteen, he used to fly his private jet out, be like, Ty, what are you doing? He would mimic me, I mean mimic my website, every funnel, product pricing, even use some of my marketing guys for years. Used to be a kind of a joke in my company. People were like, oh, they'd be like, oh, we're doing this. How long till Grant mimics it? And that's because, you know, we were talking, I was sharing stuff with them. So the biggest guy, the youngest, richest dude in almost every country is one of my students. In America, the youngest rich person under thirty who's a self made on the Forbes list, and Mr. Beast, one of my students. Been following me since he's a teenager. Built, you know, built around the things that are how you his first message to me, I remember his Twitter DM was, Ty, you're my inspiration. Humble guy. Richest guy. Richest one of the richest young people in Denmark. One of the richest young guys in Greece. France. Yomi Denzel. Dubai. Iman Gazzi. It's a pattern. I'm not bragging. I'm telling you. Whatever you do, don't just think this is a regular podcast episode. Oh, I just and by the way, stop listening to so many people at a time. I always tell people, if you follow me, listen to me for one year only, implement all my stuff, then you can get another mentor or guru the next year. This democratic listening where people are like, subscribe to forty eight webinars and podcasts and YouTube and Instagrams. I'm like, that's just confusing you. Listening to forty eight there could be many smart people. You can only listen to one at a time. I have one health coach at a time, one wealth, one love, one happiness. It's way better. Then after I'm not asking people to be like a cult following and only listen to me, I'm just one at a time. So try my way, get the video marketing system, do it yourself or have us do it for you. Okay? Thank me later my friend. So go to tylopus dot com slash magic movie podcast, you'll see a calendar, Book there. Show up for the call. Try to do it from your laptop, not your phone. Not while you're driving. Like, this. Take notes. Take notes. We'll do it for you. We'll lay out the cost. Or if you don't wanna do we'll lay out how you can attempt to do it on your own. If you got some money, would be the best use of your money. It's tax deductible for us to do it for you. We got three different levels for your budget. It's not cheap, so it's not a thousand bucks or something. If you only have a thousand bucks, we'll tell you on the call other things you can do. Alright? I appreciate you. Make sure by the way, make sure you subscribe here. Like if it's on a platform you can like so my stuff shows up in your feed. And, until next time, be strong. Remember, the more you learn, the more you earn. Knowledge.