There's twenty five years of no BS money making and life advice in sixty seven minutes. Number one, get your confidence back. Because without it, all the money, intelligence, and opportunity in the world doesn't matter. Don't care what you're trying to do. Life is essentially a confidence game. Number one, people feed off your confidence. Number two, people buy confidence. Number three, people invest in confidence. And you may have won before, and then you lost your confidence. You may have never won. You may be a big moneymaker and then something happened in your personal life. It don't matter. Your lack of confidence is a spiritual problem. You've forgotten the miracle of your existence. You are the product of ten thousand generations of your grandparents and great great grandparents who survived. You are the winner. I don't mean this in some pep talk. I'm talking about genetically and scientifically, we know this. You can look at the y chromosome, the studies done since we decoded the DNA sequence in the nineteen seventies. Forty percent of all men only reproduced. Sixty percent of men have disappeared. They failed to reproduce. So your grandfathers were part of the forty percent that survived. There's an estimate that at one point, there was only a hundred homo sapiens left. So you're one of a long unbroken chain of people who made it to today. You're already in the one millionth percentile. It's estimated a hundred billion people have come and gone and died. So the first thing, if I can go back in a time machine to two thousand one when I built my first funnel, decided to make money online. I'd started business before that. I started young as a teenager, man, and I was like a little bit confident. Well, you get paid in proportion to the confidence that you have. Now let me be clear. That doesn't mean you only need confidence. I'm just saying if you want the no BS first, I'm trying to put these in priority order. Number one is confidence. I could give the training, the skills, I could open the doors, you know. I've learned a lot. I have over, you know, ten million people have followed me on my different platforms over the last years. I started building my personal brand in two thousand nine. Conference is key. That's that old cliche. So that's number one thing. No BS. I'm just telling you, you can go to Harvard and get your MBA. Can have rich parents. You can have a high IQ. You look at your Stanford Binet score. Oh, I'm in the, you know, one forties. Oh, okay. It don't mean nothing. This world is littered with high IQ people who didn't have the confidence to execute. So the real way to get confidence back is just start from the course of position. Is that if you're a human and you're on earth now, you got the genes to execute on what you need to do. Number two thing about making money. Let me say this in a politically correct way. I have a friend, Canadian guy. They sold a company for I won't I won't give it away exactly, but let's call it close to a billion. And he said, Ty, you know what people won't tell you? What no social media, you know, what no YouTube video will say because they're not politically correct. They say, empires are built with blood, sweat, and violence. Now so what you want is gonna have metaphorically blood, sweat, and violence in order to get it. I don't mean you physically hurt somebody, punch somebody. I'm just saying, if you go back in the beginning of time, I tend to fall asleep listening to Will Durant, story of civilization. My favorite one is the story of Caesar, Julius Caesar, Augustus Caesar. Augustus Caesar, by the way, if you wanna know the story of money, no man has touched the wealth of Augustus Caesar. You remember history, Julius Caesar was murdered because he was making himself literally a dictator. That was the term he used. Augustus Caesar is the richest man in history. He controlled five percent of the global GDP. In today's dollars, he was the twenty trillion dollar man. Even Elon Musk hasn't touched that. As the old crisis, the the Roman said, you aren't wealthy until you control legions or armies. I saw a video where they said, how's it feel to be the richest man on earth, Elon? He said, I don't know. Ask Vladimir Putin. Putin controls armies. That's an old saying from a long time ago. So I just want you to know the second thing, the harsh truth that I've learned in twenty five years is that what you want out of life is a little bit like Jesus Christ said. He said the kingdom of heaven is violent, and violent men take it by force. Of course, Jesus Christ wasn't literally saying to take what you want by force. He was saying force of will. And this goes back to the first thing that I've learned in twenty five years, the harsh truth. Confidence is first, which translates into powerful will, the ability to overcome procrastination, to do like this video right here. I don't particularly like shooting. It's I'm traveling the world right now. I'm in Brazil. It's midnight, and I was like, you know what? I like to stay on track putting out content. So it's force of will. It's violence against my own habits, procrastination. I should say bad habits. Procrastination, that's the force of will. That's the empire you must conquer. That's the blood, sweat, and violence. It's you to have the willpower to exert your force of will against your own weaknesses. If you do, you can make a lot of money. If you can't, no YouTube video is gonna help you. I can tell Pipa how to make funnels. I had a Zoom call with my staff. I do it every day. You wanna make money, You have a virtual remote team? You better be talking to them six days a week. That's Sam Walton. But that's for another video. Okay? That's a more technical video on how to make money. I've had eight thousand employees report to me. You know, Sam Walton, one the richest men in American history and global history, and his family's still on his bloodlines now about as rich as anybody, his daughters. He said, you coming in Monday through Saturday. So, by the way, that's also exerting your will. People don't wanna work that hard if you're an entrepreneur and you got people working for you. The kingdom will be built by literal blood. That means doing things you don't want to do till blood comes out. Metaphorically, again, sweat, that's work, and violence, that is the overcoming of those negative traits that you know you have. Every man has a different one. I had a friend, Zach. He said, Tom, I'm a little lazy. You know, I I'm not lazy particularly, so that's not mine. I have my own. Everyone has their own. Some dudes are addicted to drinking. Some are addicted to weed. Some are addicted to what do you have to say now? Corn? Put a pea on it. You wanna make money? You wanna live a good life? Twenty five years has taught me. Blood, sweat, and violence against your own bad habits. Number three, thing that I've learned is that essentially, you are following too many people. I like Mahatma Gandhi said, you know, Nobel Prize winner fought for the independence of India. If you read his book, he said, believe in the power of the guru. So he listened to one person at a time. He had a guru, different gurus over time. I think now with social media, you try to make money and you're listening to fifty four different experts. Pick one. You listen to me, or you pick another one. Pick one, maybe two at a time. But in your lifetime, you'll accumulate many mentors. I had my first mentor, Joel Salatin, world's most famous farmer. I lived on his farm for eighteen months. I had eighteen months just listening to him. Then I had Alan Nation. That was his mentor. The least well known of my mentors, but in many ways, the sharpest. And I've had many people that I've learned from. You know, I've learned from multiple people on Forbes list. I've been in business with them. You know? And and each one brought a different angle to life. But don't listen to too many at the same time. Last year, let's say you didn't make the money or like the life that you had. I'm telling you, in twenty five years, I've learned that your brain will get fried listening to too many people at the same time. You human brain can synthesize, can take different people's advice, and synthesize, but not at the levels we're having now in the modern world. It'll fry your brain. You can't synthesize a hundred different people you look up to. It just it's a that's why religions tend to have one person. That is the focus of the religion. Buddhism, Buddha. Confucianism, Confucius. Christianity, Jesus Christ. Islam, Mohammed. It is essentially genetically impossible. It's called an evolutionary mismatch. Our brains are built to follow the leader of the tribe, a single leader for good or bad. And now we live in a world that's mismatched where you could go on YouTube and Instagram now and literally bombarded by twenty people's advice. One person will tell you to invest in real estate. One person will say, AI, what pick a guru. And by the way, let me just say the word guru is should be absolutely a positive term. It's only a narcissistic society that said you don't need a guru and made guru like they did the Netflix video of Tony Robbins lawyers called Not Your Guru. What? I'm like, no. You need your guru. Again, not in a cult like way, and you can change them. I tend to do studies of one person per year. I was studying, you know, Napoleon for a year. I was studying Warren Buffet for a year, and it helped me. So one thing I learned in twenty five years is don't scramble the brain, brother. Okay? You ain't gonna be able to handle it. I don't care what level of IQ you think you have. Your synthesis is gonna turn into garbage. You know, the old saying thesis, antithesis, synthesis, that was kind of the eighteen hundred philosophy, you know, life. It wasn't talking about that's two things. You take one opinion, another opinion, and you come out with the best of both. So maybe you can have two. Two. You listen to two people for this year. This year, less people, but more focused on what they say. The next no BS truth I've learned is that you do what Elon Musk says. You take your ten year goals and you make them six month projects. You'll probably fail with that mentality, but you'll be ahead of everybody else, especially now in the AI world that's moving so fast. No BS truth is that ten year goals now don't work anymore. Somebody else will beat you to it. If you're gonna build that slow and methodical, you have no chance. Now you can vibe code an app. I saw somebody build a billion dollar app replicated in in a day now by themselves. So your moat, your protection against competition in the game of building wealth is eroding faster than ever. It's been eroding quickly for the last fifty years as the rise of technology has come about. But now it's in hyper speed. You know? It's it's and it's approaching infinity. Okay. So take your ten year goals and try to accomplish them in the next six months. You'll probably fail, but that mental framework will put you ahead of everybody else. Okay? This ain't slow and steady like it was in the you know, if you were Louis the fourteenth in the fifteen, sixteen hundreds, and you were like, la la la, I'm building France. You had all the time in the world. Not now. The world become borderless. You know, remember that famous book twenty, thirty years ago, the world's flat? Yeah. Exactly. Cultures, ideas are being absorbed everywhere. Your competitor now is no longer in your city. Your competitor's in Mozambique. Your competitor's in Bangladesh. Your competitor's in Stockholm, brother. You're trying to make money to continue your goals and try to shrink them into six months. Now that brings me to the next thing. Essentially, the only differentiating skill left for you, this is no BS, is marketing. Now people are gonna argue and say, well, a good product will sell itself. I had this. I posted a video clip of me and Elon Musk. I I I would see him at events in LA, and I had a little mini debate at the it was actually at the Game of Thrones. This is in twenty seventeen. It was, like, season six. It was at the Chinese theater. I posted a video on my Insta. And, you know, he was saying this was when I I had was one of the first people to get a million people on Snapchat. And we were talking, and he said, hey. Do you think Tesla needs Snapchat to grow? And I said, I talked for ten, fifteen minute, tried to make the case for it. And back then, this is twenty sixteen, twenty seventeen. He goes, no. I think you're wrong. I think a good product will sell itself. Now Elon's smart enough to realize the world changed because in twenty twenty, twenty one, twenty two, he started posting on social media to the point where he spent forty four billion. I think it was twelve billion of his own money to acquire his own social media platform, Twitter. Once he did that, now you see the seven hundred and fifty billion net worth. Now you might argue that that was gonna happen anyway. He didn't need social media. Well, you don't know that. What we know for a fact is that the net worth on the exponential scale kicked in when he had reached to people. Now he posts on Twitter. The algorithm obviously favors the owner at some level. Maybe they say it doesn't, but more people are gonna follow, like, in common, and algorithm looks at that of the owner. And now he's become, you know, conceivably a top three most well known people in for sure in the western world, probably in the whole world. Donald Trump, maybe the Kardashians, Elon. This is a top five name. And so he controls marketing. Now the technical word, if you go to Silicon Valley, is distribution. I'm old school. K? I grew up, graduated high school, and live in a mobile home in Clayton, North Carolina. I'm I'm gonna use marketing. But the technical word is distribution. The real way to create wealth and by the way, since two thousand one to today, it's been true. It's just even more true now. It's not the one who has the best idea. It's not the one who even has the best product. Under no circumstances, at the beginning, especially, was Facebook the best product. I posted a video, you know, Tom from MySpace. He's the founder cofounder of MySpace. They exited for five hundred million, and he told me the story, and I posted it, you know, about how Mark Zuckerberg was quick mover and grab distribution better. Remember Mark Zuckerberg did this thing where you had to have a college ID for email to get in. So he understood the tricks of marketing, which is make it VIP, like a club for and MySpace was open. Everybody at first Facebook was only college students, and then so everybody flocked there. And then boom boom. And then it kinda progressed, just like you would build a good marketing plan for a nightclub. At first, you'd say nobody can get in, and then it would get in the press, and everybody would come. And eventually, you become this mass product called Facebook. But he was a king of marketing. Mark Zuckerberg went to Harvard and dropped out, but he went for psychology. So that's the study of humans, and he applied it into business. When you combine psychology and business, you get a concept called marketing. And so the only differentiator now because now products will like, right now, I could build a Facebook clone. It's not hard, but I don't have the reach, distribution, and marketing that Meta has. So you wanna become a black belt. Now you could become a red belt in marketing. I kinda go by the, you know, Tim Ferriss and different people wrote about this ten thousand hours, you know, ten thousand hours to be a master in anything if you wanna be in construction, if you wanna be an artist, if you wanna be a business person. So let's say you get a thousand hours a year just to use round numbers. You know, you need a decade. You could become a black belt in something. And after that, you could become, you know, a master. That's twenty thousand hours. And the chess players, you know, Magnus Carlsen, they're grandmasters. That's thirty thousand hours. And so for you, where should you be devoting your time and energy? It's the psychology of money, which will translate into business. And the product is essential, and it must be good. But it's not the catalyst for wealth, the thing that activates the product. You know how catalysts work in your body? You can have functions in your body, but with no catalyst, they just sit there. So you have this beautiful product and great. I was talking to a doctor today. I have a private client program. He's he's been a client in the past, and he's building a supplement company. He's like, what are you thinking? And I'm like, what are we talking about? You can white I used to own bodybuilding dot com. You can white label supplements. Anybody could do it. It's not thirty years ago where it was, like, really hard to come up with a prop there's no you know how to manufacture anything with a drop shipping, a supplement, an app. It it's no longer hard. But what's hard still is marketing and knowing how to get into people's mind and get them to to, like, maybe a little controversy. They call that rage baiting. Do you know how to get into the mind of people from the negative side? I use a system I created called the thirty nine triggers. There's thirty nine emotional triggers that cause people to do anything. Charlie Munger, the billionaire partner of Warren Buffett, who some people say is the wisest, you know, billionaire ever. He used to say he had a system called the twenty five cognitive biases. I have got you know, not trying to be cocky to Charlie Munger. Have have fourteen more, so I called the thirty nine triggers. But he essentially said, when you pile on these triggers, people can't resist. It always works. So, yes, you must have a product, but the key wealth builder for you is can you get people triggered over it? Positively triggered? That's called the reward dopamine triggers. I have a set of those. And then can you get them negatively triggered? That would be cortisol. It increases their stress. Now you see that in political conversations. They go crazy viral. Everybody's cortisol. The stress hormone is rising. You can use the four metabolic kind of archetypes. One of my mentors, doctor Helen Fisher, she's the chief scientist for Tinder. But she built this kind of metabolic system. So I I've modified it for business. Hers is more for dating. But you have really five systems that I have. I built a company called twelve types. You could go take a free quiz. I'm not trying I don't even monetize it like I should. But twelvetypes dot com, there's different quizzes, and one of them is what career money making path you should take. Archetype one is dopamine triggers. So certain people, maybe you, from sure me, I'm a dopamine triggered person. So I like to live in different places. I like to travel. I like newness. I like launching new businesses. And that has a set of pros and cons that I have to deal with in my Number two, there are people who are oxytocin driven. Oxytocin is kind of the the the, you know, feel good hormone we have in us. We touch somebody, you give your friend, your mom, your children a hug, The bonding. So that's people who are social. Okay? So when you're marketing your product, you wanna hit them from an angle of dopamine, how it's new, how it's trendy. You wanna hit an oxytocin, how it brings them together socially. And then third, you have the cortisol. So that's the stress. If you don't use this product, here's what's gonna go wrong in your life. That's all the pain triggers. And then you have the first one which is serotonin, which is more like structure and logical. Here's the reason a Tesla's good. It goes zero to sixty in two seconds, and it appeals to that engineering type. There's a fifth hormone that I put in, which is testosterone, which is essentially the risk taking. And so that's how hard you push on people. You know? You appeal people that are risk takers. You could push **** ** them with your marketing when you're a new business. They'll take a risk on you, but you're gonna have to understand other people have different testosterone. And, essentially by the way, this is not actual blood tests. You so you couldn't say, I'm gonna market to this guy based on the fact that he has a six fifty, you know, total testosterone. That's not what I'm talking about. These are archetypal understandings of money and marketing. Okay. So that's that's a no BS thing. It's that marketing is everything, and the more you become a black belt and a grandmaster, you know, I used to play learn chess from Fabiano Carran. You know, he's he's up there with Magnus Carlsen, top three chess ranked chess player of, you know, higher than Bobby Fischer, I think, twenty seven hundred. And, you know, when you watch the when you're working with him and play I I when I was in Puerto Rico, I used to Zoom with him and do sessions and mentor, and it was like, it's pattern recognition. So that's psychology, marketing, pattern recognition, and chess. They all have very similar. I have a new private client. I have people up to you know, these people pay me a hundred grand a year, have different levels of it. And I work with them one on one on life, money, dating, health, health, love, happiness, that framework. Right? And he's a poker player. Well, he he he made his first million in poker, put it into crypto, turned it into I'm not gonna say the amount, but not little eight figures, high eight figures. And, you know, but but that's another story. One thing you gotta do is learn to dig your strengths. Maybe you're good at reading people, you're empathetic, all those things, you're good at poker. Make sure you apply that to money. It all applies. That's a harsh truth. Wish somebody had told me. Know BS truth. Ty, ever since probably the rise of the Internet, so let's say that's nineteen ninety four when Jeff Bezos started Amazon, we'll call that the beginning. So we're essentially on a thirty year. You know, it's years, and it's been that way thirty years. It's the marketers that win. It's the marketers that win. Elon Musk is a master marketer. He's a puppet master. Donald Trump became president. He's a master marketer. He's the original personal brand. The Kardashians, multiple Kardashians are billionaires, and you might say, well, okay. But this and, no, I don't like their show, and it's it's shallow. But remember what I said is the first no BS truth? Confidence. They're confident as a family. The mom's confident. Chloe, Kendall, and their multiple people are billionaires in that family because they have the confidence, as I mentioned, and then they know how to tell a story. Okay? And so you wanna make a lot of money. It's been this way, and it ain't changing. The AI world's changing nothing. It's accelerating what I'm telling you in this video. It's accelerating it, brother and sister. The next no BS truth is around making money online. And and you essentially I don't have time to I there's a separate video I need to shoot on this, but there's there's nine ways you can make more money online. That's about it. Nine ways. I call them the nine levers. It's an internal checklist I use for all my companies. So nine lever number one is irresistible offer. So you just rank one to ten. How irresistible is what you're selling? An iPhone, pretty irresistible. Steve Jobs was a master at lever one. He made this product. He was infinitely, intricately perfectionist with every this and that and how it used, and he beat BlackBerry like that. So he had an irresistible product. Number two is pricing. Now pricing is a great book by professor Zhang Jing called Smart Pricing. It's one of the, I would say, definitive works on how important pricing is. When you buy a hotel room or an airline ticket, when you're on an airline, ask the person next to you how much they paid. It's never what you paid. So they have a very sophisticated pricing model. It's very hard to make money in competitive businesses like hotels and airlines. So you wanna make more money, you gotta be good at level two, which is becoming more sophisticated with pricing. Should you make a product recurring? Should have a setup fee? Should it be, you know, all the and by the way, there's also pricing also would include other things, meaning what level of pricing? Are you gonna sell products that are low ticket? One of my mentors, Tilma Friede, wrote a book called Shut Up and Listen. He's on the Forbes list about ten billion net worth. He told me, he said, Ty, I like to sell to the masses, not to the classes. Meaning, he likes to sell to the middle class, even the lower class, not to the upper class. Sell to the masses, not to the classes. That's his pricing level two strategy. Now he can launch other businesses. He owns Mastro's, the restaurant. That is a different pricing strategy level two. That's upmarket. He owns the Golden Nugget. He owns the Houston Rockets. Different, he owns Bubba Gump Shrimp. So one of the things you if you wanna make more money, then no BS, you better get good at all nine levers. So number one, and think deeply. These are deep conversations that you're having with yourself, with AI in the shower. You know? I built I have my own central AI CEO. That's a whole another I have a central brain. If you're using ChatGPT, you are doing it all wrong, brother. Go to a I c e o dot o org. I own that a I c e o dot org. I got a separate forty five minute video. Go watch that on how to build your own private AI, not the chatty p t up at the cloud. It forgets everything about you. It's not connected to all your software. If you own a business, you need your own AI CEO. I started building this about eighteen months ago. I was like, I'm gonna be the first person on earth to replace himself with an AI CEO. But going back to this, these are conversations I have with my AI CEO that understands all my data. I connect in my Slack, my WhatsApp, my Meta ad, my Google ad, my Google Analytics, my Asana, my, you know, whatever you got, whatever you can connect DocuSign, your Apple Health, everything can go in, and I have a central brain that's trained only on me, and it's separate, not public. When you start talking to AI and just put it up in the cloud, you're crazy. Go to a I c e o dot org if you wanna. I I got a presentation there on that. But but what I was saying is as you're thinking through in the nine levers, these are things you're talking and really getting sophisticated. You wanna make more money. That's level one, level two, level three. I was talking about earlier marketing. These are marketing hypnotic. Does it trigger people on from multiple angles? We call it an angle grinder. We have videos on any product I do that hits people from different thirty nine triggers. So we hit them from different triggers. Boom, boom, boom, boom. Boom. And we have other angles, length of video, personality type, whether they're an n intuitive or an s sensing. Which of the triggers we hit. You know, we have which of the four pillars we're talking about. So we have a very sophisticated way of creating ads. Leopard four to make more money is targeting and platforms. Are you up on multiple platforms, not just meta, not just one place? No human that you want as your customer is just sticking to one platform. So you wanna follow them around the Internet, TikTok. You wanna retarget them on Snap, TikTok, Google, GDN, Google Display Network, Taboola, Content, all these kind of networks. If you wanna make more money, email, SMS, I have all channels open. I've been sending a daily email since, like, twenty thirteen. Rarely have I missed a day. So that's just another channel. That's lever four. K? And targeting. Are you a master of retargeting lists? We divide them into hot, cold. We have a whole eight level system in my company, Proprietary. We have Magma as the eight hottest. That's the very hottest list of our very best customers. We target them specifically plus expansions plus look alikes. Then below that, magma, we have Death Valley. Below that's level seven. Level six is Sahara. Level five is Miami. Level four is San Diego. It's now starting to get colder. Level three is Alaska. Level two is Arctic, and level one is North Pole. Sorry. I forgot one. Anyway, I got a progression. I'm not this is not important for this. But the point is we're sophisticated on that on those levels. That's lever I'm sorry. On those levers, the nine levers. So fourth lever. And then we have a fifth lever. Now you start getting other things, which would be your upsells. One click upsells to maximize cart value. Whether you're doing ecommerce, coaching, digital, you need that. Below that, you're going to need, you know, a front sales team to maximize LTV, following up, upgrading people on the higher packages. Then you have your email autoresponder sequences, and then you have design. You know, there's multiple things on the nine lever. Little bit depends on what industry you're in, but this is a no BS thing that you're gonna have to think in an organized, methodical, systematic way. You can create your own frameworks. I've created many over the last twenty five years. That's become what I've become well known for. Sixty seven steps. I have the twelve frameworks. I have the eighteen strategies to get to eight figures and beyond. I have the forty moves framework. These are all frameworks that I have in my system when I work with entrepreneurs. I've mentored a lot of the top people you follow. Either mentor one zero one, or they've been students of mine. Almost everybody you follow, I'd say eighty percent of them are a student of mine. You know, they went through my training. They followed me. They bought my courses, bought my training. Mister Beast is somebody like that. Logan Paul. You know, if you get to top ten people who have made the most money from social media, it's like five of them are trained by me or built. Now I just to be clear, I do not take credit. I'm not saying mister Beast wouldn't have been successful without me or Logan Paul wouldn't be. You know, all these people you've seen me in videos with him, Grant Cardone and Sam Ovens was one of my clients in my highest level consulting package. Nobody's important like that. But I was a part, a step, just like my mentor, Joel Salatin. I could've maybe I've been more successful if I never met him, but I know for a fact he was instrumental in pointing me in the right directions. And so one of the things I brought to the world, and I want you to start thinking about, and this is a no BS thing, is you're gonna have to have rules, guidelines, shortcuts, principles, frameworks, steps, whatever you wanna call. I like shortcuts. Although principles is good, strategies is good. You're I I have them written down. On my phone, I have a worksheet. You can see. Here's the full explanation of the nine levers. Then I can go right here, and I have in my worksheet here, You can see all the tabs. I don't know if you can see this, but I don't wanna give away all my proprietors. But I just want you to see. Look at all the tabs I have in my worksheet. These are all different frameworks for online marketing, for funnel building. Here's how to scale beyond a hundred millions, as I call forty moves. Average grandmaster takes forty moves to win a chess game. Even as a grandmaster, don't think you're gonna go. So this leads me right into the next no BS money making and life advice that I can give you after twenty five years. Stop with the oversimplification. I had one of the smartest guys come on his business trip with me. He came down just for a few days. And I was saying, of reason I came back to social media is everybody's violating the Einstein rule. Einstein said, you should make everything as simple as possible, but not simpler. I see this with the whole debate about men versus women and should it be an alpha man or women and alpha widows and this red pill, black pill, all this kind of stuff that you see. In general, there's a lot of truth to different schools of thought, but it it's generally an oversimplification, which is deadly. You wouldn't wanna get in an airplane that gets it ninety percent right. You want one that gets you from America to Paris a hundred percent right, even a one percent mistake as you did in the water. And so the oversimplification of life in a seemingly intellectual way, meaning if you go on Twitter, it seems like people are smart, but they don't have deep domain expertise. They don't have the black belt ten years, twenty years, or the grandmaster thirty years. So, you know, I was fortunate enough twenty fourteen to get a mentor, doctor David Buss. He's the founder of the evolutionary psychology department, the founder at Harvard. Now does that mean he's omnipotent, omniscient, and omnipresent like a god? No. But it does mean that essentially, through citations on his work, which he's one of the most cited other scientists say, because doctor Buss said this, I wrote my paper on this. It does validate it. It does validate. If you're building a house and you have a blueprint for it, and ten thousand other smart builders look at the blueprint and say, this is amazing. You should probably build your house off that blueprint. So I've been mentored by you know, one of my frameworks in the sixty seven steps was go straight to the top. So I was like, who's the number one person on earth who understands the psychodynamics, male, female, mating, and that's doctor Buss. And not just mating, but just life in general. But the bigger picture thing that I learned from is that everybody's generalizing, and they're missing the point. Some people say, for example, men and women are built to be completely monogamous. You see that in religious circles. No. Man or woman, you know, goes outside of this, that's that's not how it was built. Okay. Well, I mean, don't know. Every religion, for the most part, had their greatest people were polygamous, whether they're Christian, Muslim, Jewish. You know, not too long ago, they say King Solomon was the wisest man to ever live. Well, he had, what, nine hundred wives or concubines and another one thousand concubines. So what is it? Is he the wisest or I get lost a little bit, but I don't want to get down that route. But people are oversimplifying. And then other people say there's a book, I think it's called Sex at Dawn. Doctor. Buss hates that book, says it's horrible science. But it essentially says monogamy is man made and it's artificial. Well, that's not true either. There is a lot of evidence. By the way, there's something called frequency dependent selection, FDS. It says that there'll be different frequencies of different types in any system. So you will have some extroverts. If you go to any school or any business, you will not find everybody to be extroverted or everybody to be introverted. Nature disperses genes. Just like it disperses about half male, half female babies, it also disperses other things. How many people are leaders? Ten to twenty percent of our population are leaders. Now monogamy, non monogamy is also this FDS, follows FDS. It by the way, FDS leads to ESS. ESS is evolutionary stable systems. Okay? So what what nature god is try if you're atheist, I'll say nature, if you're religious god, is is accomplishing is an evolutionary stable system. So it's not stable if everybody's a leader because then nobody's following. It's not stable if everybody's a follower because then nobody's leading. It's not stable if everyone's an introvert because no one's talking. It's not stable if everyone's extroverting because then no one's listening. So whatever you're trying to figure out in life, from anything related to health, anything related to wealth, everything related to love, everything related to happiness, if you're scrolling social media, you are being indoctrinated. Not necessarily in falsehoods, in oversimplifications, which are generally very deadly. For example, it's generally deadly to say if you as a human go up in the air, okay, you will die. I'm sorry. It's generally accurate. It to say, if I go up in the air high, I will come to the ground quickly and die. But airplanes are an exception. So you have to built into your mental model that, yes, theoretically, for the last ten thousand generations, you couldn't go from America in the air over the Atlantic Ocean to Paris. But now that simplified rule has been broken, and it's more advanced. And the more humans learn, the more the rules get dynamic. And what happens is, and this is a no BS truth, is that there's a reversion that means falling down to average IQ. So in general, the average person on earth is average intelligence. That's we know that. That's a priori logic. Meaning, it's essentially irrefutable because we've defined that average is, a hundred on the Stanford. So what happens is really good ideas that are more nuanced and complicated, they're not gonna go viral on social media. But of overly simplified one, for example, that you'll see feminists saying, you know, blah blah blah. And and the flip side, you'll see Republican conservative saying that this is better and capitalism better, and then you'll have you have more socialistic communist people who say no. The truth is these are complicated conversations. For example, I'll give you an example politically. This is a no BS thing. I've lived in America. I was born in America, which is capitalistic. I've seen the pros and cons. And I've lived in Scandinavia for many years on and off. A decent percentage of my life too, not like one percent of my life, but in especially in the last decade or so. They're more socialistic, not communist. Sweden is a complicated mixture of a lot of capitalism. You'll see that in Stockholm. That's where Spotify is from. That's where this is complicated, but but you also have over here, you know, you have socialistic, high taxes, but you get what you pay for. So people in America will oversimplify who are more socialist, and they'll say, look at Sweden. It succeeds. Yes. But Sweden, Norway, Denmark, you can include the the Nordics like Finland, Faroe Islands, Iceland, the whole Scandi slash Nordic region. You can say that maybe the reason they're able to be more socialistic is they have small populations. Denmark, five million. Norway's about five. Finland's about five. And they're either related or friends of friends. And so what we can say is in smaller population densities, which approach closer to a tribe where people are related either by blood or friend of a friend or friend of a blood relative, that you can pull off more tribal socialism. But in large populations like the United Kingdom, like, you know, Russia, like the US, like China, that experimented, that socialism falls apart because you don't have enough trust between people groups. So you need the capitalistic system, the invisible hand of Adam Smith, which moves things without trust. Whereas high trust Copenhagen and Reykjavik, Iceland are the safest cities in the world. High trust. If you have a sister and she goes out drinking on a Saturday night and you're in Reykjavik, Iceland, trust me, she can walk home alone at two in the morning. The odds are the lowest in the world that anything bad will happen. It's very high trust. So in politics, we're oversimplifying and we're so American, you know, left wing are saying, well, you just look at Sweden. Well, that's an oversimplification because the parameters of America, three hundred and thirty million people, don't match the parameters, and so you can't oversimplify. Okay? So the the no BS truth is you, myself included, were being dumbed down actually. We're being dumbed down accidentally and purposely. And so the solution there, as I said earlier, believe in the power of the group. Just find one person you listen to for a year on a given subject. As I said, if you wanna study psychology and the dynamics of, you know, being an alpha male or non alpha or feminism, read doctor David Buss. He's the most has the highest citation rate essentially of any living or almost dead psychologist, and just study him for a year. You won't be dumbed down. You'll start to get the nuances of like, hey. You wanna learn business? Spend a year studying the frameworks of Warren Buffett. He has a tremendous amount of frameworks. Warren Buffett is arguably the greatest investor, him and Charlie Munger, on a risk adjusted return when you add in the volume of money he invested. I think he ended up at nineteen percent return on investment. Nobody's done that. Not at scale. Not since, what is it, nineteen sixty two or something, and not in his nineties keeping it up. And so you he's a framework guy. He doesn't oversimplify. He has some oversimplifications, but he has a rule against even another rule. You know? So that's how you have to become. There's an interesting book on this called The Self Made Billionaire Effect. It's a study by two two Deloitte accountants on self made billionaires. What they found was self made billionaires have a unique ability to hold two opposing ideas in their head at the same time without oversimplifying them. So a mark of you being more intelligent in a political conversation to say, well, socialism can work, but so can capitalism. And they'll only work in the right environment. That is a higher IQ conversation. You wanna make more money? You wanna live a better life? Your life will be a direct reflection. Can you hold opposing ideas? Instagram reels aren't gonna do that. YouTube reels aren't gonna do that. Short video is not gonna do that. Simple podcasts, simple cliche things, they're not gonna do that for you. So you're gonna have to escalate the mind. That is a no BS truth. I wish I could tell you just here's you know, every time I get people asking me, Ty, what's the one book? My number one thing, I go live, man, I can just count. How long is it gonna be? Also, one book I should read to get rich. And I wanna say, yo, ****, if there was one book that thirty pages, three hundred pages, that's all you had to read, and you'd be guaranteed to be wealthy, don't you think everybody would read it? And then it will be so competitive, and whatever you read, it wouldn't work anymore? I said the truth is, since twenty thirteen, I've had one of the most well read book lists. Okay? I wasn't paid to put books on there. It's a hundred books I think you should read. If you can read and absorb that now I know that's not as nice as me, but this is a no BS video. Talk. What's the one thing in my business? I had a guy today. Like, oh, it's my one thing in my business will take me he's gonna I think he said ten point five million. He wants to go from eight figures to nine. He just hit eight figures. You know? I said, if there was one thing that you gotta be good at. Everyone would go from ten million to one hundred million, but statistically, one percent of business owners get there less. That's like me going up to Fabriana Corrani or Magnus Carlson or Bobby Fischer. What's the one chess opening? And I just win all the time. They'd be like, are you insulting us? We've had to memorize, you know, two hundred openings and variations. Don't insult the scoff of people in the world by asking for oversimplifications. So get excited when things are a little bit tricky and difficult to figure out because like Elon Musk said, you get paid in proportion to the difficulty of problems you solve. The reward comes to the person who pushes through and doesn't oversimplify. As the old saying goes, to the victor goes the spoils. To the person who accomplishes something hard goes the true reward. And that's no BS. Everybody's trying to get rewarded without any sacrifice. I wish it was that simple, man. I would have been a lot more I would have been successful then in two thousand two because I knew how to read one book. If it was one strategy, would've figured it out in two thousand one. There ain't one, and that's good news for you, not bad. What twenty five years has taught me that's no BS about making money and living a good life is pay yourself first. If you're an entrepreneur, your temptation is gonna be to put all the money back in the pay yourself first. Pay yourself first. Pay yourself first. If you don't, you will go easily a decade and realize your liquid net worth hasn't gone up. And I remember Tillman Fertitta, one of my mentors, a Forbes list guy who owns the rockets and six hundred restaurants and all that. He was at my house in Beverly Hills, and I and I did a livestream. You can see the video, the full one. But we did a livestream before I did the video, and I said, Tillman, you know, I've got all these entrepreneurs, aspiring entrepreneurs, and successful, and they want to hear from a billionaire. Like, what's a practical piece of advice that you have? He said, well, always keep six hundred million in cash. Then you'll be able to grab opportunities when no one else could do it. That's how I bought the Houston Watkins tie. I said, well, Tony, thank you for that advice. I don't know if that applies to anybody on this live call, but his point was build up a little bit of cash by paying yourself first. That's a that's a no BS rule. I wish somebody had told me in two thousand one, resist the temptation to invest everything back in the business. Now some people are gonna argue, and they're gonna bring up a case study. Well, this guy, yeah, that's the winner's paradox. You're not seeing all the people who failed with that. So I'll just bring it's logical that you would put a lot of your profit back into a profitable business, but it's not logical you put all of it. So no best BS rule is pick a number. I like it to be a percentile. A percentile of gross revenue too. Don't make it off net because that's where you that's where it gets tricky. So you it could be low, like I pay myself. You could say, I pay myself five percent of gross revenue no matter what. If a thousand dollars comes into the business that day, fifty bucks goes out to you. You can set up automated rules now, but pay yourself often, weekly, or at least every two weeks. Pay thyself first. It's such a good rule, and it just pains me that almost no entrepreneurs do it. I have reached into about I've talked about as much entrepreneurs as any human on earth just because I have social media and I got more than eight million, you know, followers on my different platforms. And I've done live streams and I've done you know, I've been in the game for twenty five years, and it's just like, pay yourself first. That's a good one. Because if you don't, it might never happen. My mentor, Alan Asian, used to say, pay yourself because what you're doing may eventually stop working. That happens. Businesses fizzle out. New competitors come in. Regulations change. So pay yourself first. I think a good number is anywhere from five to thirty percent of gross revenue. Pay yourself often. By the way, you're gonna end up making more money this way because it taps in to the most ancient of all capitalistic principles. Going back to the founder of modern capitalism. He said, it's the invisible hand that every man pursue his own selfish interest. I don't think as an entrepreneur you should be fully selfish, but you can't be a hundred percent selfless or you will lose motivation. They tried that in Mao Zedong's China. They tried it in Stalin and Trotsky's, you know, Soviet Union. They tried it in Vietnam. It doesn't work out well. They tried it in in Cambodia. It seems to fail every time. So by paying yourself first, you will actually end up helping the world and others because you'll be motivated by a little bit of selfish interest. So I I think for those of you entrepreneurs making real money, if you can do it, try to take twenty percent off the table, and it doesn't go back into the business. Does it? So if you're at high profit margins, let's say your EBITDA margins are forty percent, which is pretty high. Apple's at twenty eight percent. MasterCard Visa's at fifty five percent, but that's a monopoly. Louis Vuitton's around twenty seven, twenty eight. But let's say you're a smaller business. You have higher margins. Let's say you're at thirty percent. Maybe keep kick fifteen percent to yourself, and fifteen percent that can then can be reinvested in the business. I'm not saying drain all the cash out. You gotta look at tax situation, but the point is don't be afraid. That's a no BS rule that should be talked about more. Absolutely. Again, there's exceptions to the rule. Elon Musk hasn't always done this, although don't always build believe the lore that people say. Warren Buffett likes to put lore out there. Right? It's not always true. Like, love Elon Musk, but, you know, he's kinda like, I just locked myself in a room and I work all the time. Okay. I used to talk on a lot of socialite things. And Elon Musk, there were years when he was there at everyone. I went with Dolph Lundgren, you know, the the Rocky four. The guy who would he's like, you wanna go? I'm in a Cohen Brothers movie. You wanna go to the premieres? I'm like, yeah. We go to UCLA, Westwood Theater, and we go to sit down. And this is twenty seventeen, I think. You know, I must have sitting there. I come back for popcorn. I'm like, Dolph whispering in this area. You sit next to Elon Musk. We go, who the ****? By the way, Elon wouldn't even known back then, not too long ago, eight eight, nine years ago. I never talked to him all the But the point is Elon was at movies. Game of Thrones, The Grove, you know, like HBO. I got a video of me at the HBO, you know, after party. He's there. So don't always believe the lore. Just wanna try that out. That's that's actually I'm gonna add that to my no BS. There's a lot of lore out there. It's like, oh, I just grind away. No. You you party, bro. I've seen it. You can't be as me. No. That doesn't mean he ain't a hard worker. Just I don't believe all the lore. Oh, I I invest all my money. No. When when he sold when Elon Musk sold a business, he didn't put it all back methodically into business. He bought one a million dollar Ferrari and crashed it or something. So don't believe all the lore you hear. So that one bring you another no BS truth that I've learned. There's a lot of virtue signaling in the world. K? Especially with people who make money. It's BS. I pulled you know, it's I'm a controversial guy. I got my people who love me, and I got people in the middle, and I got people who don't like me at all. Well, I'm not a big virtue signaler. I actually should have virtue signaled more, And I see all these guys that masquerade. I I know the real them, man. Don't go deep down the route of who the good guys are and the bad guys are in life because you ain't gonna be able to figure out. And the real truth is for the most part, unless somebody has deep psychological issues and they're a mass serial killer, is that most people you'll meet are complex. You could use the Freudian model, which has kinda come back to scientific validation of the triune mind that the humans humans are not this virtuous or nonvirtuous being. We have three complex systems. We have and we can use modern words. We would call it the instant or the embedded type of evolutionary psychology of doctor Buss. Like, these are your core. You're born with them. Okay? They're called evolutionary adapted tricks. Or we could use Freud. He called that the the s, or we call it in English, the id, which is like your instincts. So that's why little babies, if, you know, their brother takes the candy, they hit him on the head. Like, little babies have an animalistic essence, instinct. Okay? Then you have the ego. I don't like that. That word, it it doesn't mean you're arrogant. Ego means your self perception. The story you tell yourself is the conscious mind. That's the second part of the trying in mind, and and it's better in German. It's it's it's called the I. So we have the I. That's the story you tell yourself. I'm a good person. I'm bad. Well, okay. Do you know if you're a good person? I was at a conference I did in Copenhagen, and I said, be honest here. Who who won't be asking virtue signal? Who here? I give you a button to press. When you press this button in the slums of India, Calcutta, India, an eighty five year old homeless guy who has no children, no friends, nobody will miss him. He's a drug addict and an alcoholic and lives on the street. Somebody will pull a gun from behind, no pain, and a billion dollars will be wired into your account. K? No pain. Just And I go around the room and I was like, who would press the button? Now, sometimes you would think the people who quickly raise their hand are the people you don't wanna be around. But remember, one of the no BS truths, one of my most viral videos. It's like twenty three million views. I just posted it the other day. Anytime I post it, it gets five to ten million views. I got twenty of you. I repost it. You know, you gotta be clipping and reposting your content. And I it just said, you know, Freud said, a psychological truth you must know is what Freud said. That the more somebody acts like a good person on the outside, the more demons they probably have in the inside. So a no BS rule is you got that friend who's acting virtuous and they got they're just the angel. That's the demon in front of yours. You just haven't discovered it. The person you're dating that, oh, I would never do this and cheat on. That's the person gonna cheat on you. So just remember, wanna know best BS rules about life and making money. You can't always just ask people. You're gonna have to understand how to read people. By the way, there's a lot of which is my next no BS rule. Learn how to read people and know it's not just body language. No. No. No. It's a overly simplistic model, and I talk about that in this video. So I'll give you an example. One of my private clients who's introverted made a tremendous one of my most successful stories. I've got multiple he he's maybe a second or third of my private clients that'll become a billionaire. One of them already is on the Forbes list. Anyway, so he goes, Tony, I suck with women. And he's self aware. And so he anyway, he ends up always a gold digger. I was in Europe, and he was with this girl. And he's like, this is my type, but I'm not sure if she likes me or if she's here for the money. So I was like, okay. Come to dinner. So I go to this Chinese restaurant. At the end, I said, this woman don't like you. Now I could have oversimplified to use body language. Like, sometimes women go she was sitting like this. That's not good enough. There are women who are shy, who go like this, who are actually attracted, but her pupils didn't dilate. So I look for involuntary if I'm gonna look at body language, I look at involuntary. If a woman sexually attracted to you, her pupils involuntarily will dilate. You gotta learn things like this. Now beyond that, you need to learn how to read non body language cues. You can start with verbal, how people select words. Very important in you making money. But even deeper, you have to learn how to use what's called psychometric quizzes. Self assessment quizzes are better than you think. Now there's about nine different psychological quizzes. I put them all together on twelve types dot com. This ain't a promotion for twelve types. I don't even have monetization of twelve types. I think I've had, like, nine hundred thousand people. I had twelve types, and I had another life compass. And, like, a million people have taken, and I made, like, twenty grand. I haven't even tried to monetize it. I should. I'm gonna build a hiring arm of this, but I've been busy. But I use you can use something called the NPD quiz. It's a narcissistic personality disorder quiz. It's also included in the dark triad quiz, which tests for narcissism, Machiavellianism, and psychopathy. You can also go deeper with psychopathy with the Levinson psychopathy test. You know, somebody's a psychopath. Now remember, again, eighty percent of Navy SEALs, firefighters, police officers have high psychopathy scores. That in and of itself, let's not oversimplify and think that disqualifies them from being in their life. You might want an ABC on your life, but you need to learn to read at the deepest levels. Okay? That's a no BS rule that people aren't talking about online. You need to understand the HEXACO score. That's twenty five sub facet quiz. H is for honesty, humility, e is for emotionality, x is for extroversion, a is for agreeableness, c is for conscientiousness, o is for openness to experience. It's more advanced than the big five. The big five misses a category. There's really another category. You need to learn borderline personality. Guys, you're dating. I was on a date not long ago, and I I looked at her scores on full types, and I was like, oh, you have borderline personality. She goes, you know, somebody else, some psychologist, therapist in my family wanted me to do it. Was like, yeah. I will I'm like, I'm not criticizing you. You just have classic traits of BPD, which is extremism. You know? It can be extreme sexuality like women are. Like, not always, but that's one of their signs. Cutting, inability to understand self. There's all these there's kind of these litmus tests. So learn this. Now people tell you, oh, if you ain't in psychology, yes, you can learn deep domain expertise in these areas. Doctor Buss is like, Ty, you don't want him he's like, you may be the sharpest person in the world on this that doesn't possess a PhD because I have the ability to use social media and read people. So don't don't despise your ability to learn academic things. They will help you. In fact, the best use of academics is to put into life. All these hexaco, these are all deep academic quizzes nobody's using in practical life. I started using them. It's absolute game changer. If you're a man making money and this is another no BS truth. Nothing is more dangerous for a man than a beautiful face. K? That's a Charlie Munger line. But what I wanna add to that, because I wanna I wanna flip it into a not so dark and negative, is that essentially, if you know how to find heaven on earth, if you know how to read it, it's there. If you know how to read women, there's amazing women out there. There are. Don't believe the hype that all women cheat and all women have a high body count. That's not true at all. There's no science and no evidence, and there's a lot of evidence opposite. But if you don't know how to read it, there is hell on earth waiting for you. A no BS truth whether it comes to a business partner, a family member, a friend who you're gonna marry, who you're gonna meet with and have children, who you're gonna date. Heaven and hell on earth in those relationships are at thine own command and then own ability to read people, both body language, not so good. Involuntary cues, pupil dilation, better. Self assessments, pretty good if done right. Okay? They know how to ask the question, so narcissists answer. And then over time, you'll create a deep intuition. Now everybody thinks they're good at reading people, and you're probably not. You gotta use Peter Drucker calibration, which is said, write down what you thought would happen, and then look back a couple years later. If it happened as you thought, that's your strength. So if you've been divorced three times or had three or relationships, just admit you suck at this and go become a student of one guru, maybe two on this subject. Don't be listening. Practical advice from this video is don't be following twenty people in every niche. It's a big mistake. And as Kafusha said, the man who chases rabbit catches nothing. The man who tries to listen to twenty experts ends up understanding none. So harsh truth, whether it be pick you know, I divide life into health with love happiness. Pick one or maybe two mentors on this that I'm not gonna oversimplify that you can go deep. Okay? And by the I'm switching to the next no bids. The next, you pick somebody in wealth, just pick two. Two a year who have real deep domain expertise that have what's called first and second and third party validation. So it's not just them saying they're good at money. It's not just other people, and it's not just you saying it. You want all three. So you triangulate like a sniper from three angles, and you find a guru for health. Maybe two, just if you wanna have a second opinion. You do one for wealth. You do one one or two for love. One or two for happiness. This is the game changer. And you can do that what I was talking about previously on how to read people. Reading people will change your life. No BS things I wish I knew or somebody else would die. You want greatness in every you want heaven on earth, brother, you become a psychologist because nothing there's I like the possibly the greatest book I've ever read, and I've tried to read all the classics, is Freud's civilization is discontent. And I know what people have told you that Freud's discredited and dumb first person validation. If you read civilization is discontent, the second chapter, you'll be like, I've been lied to. This might have been I think he's potentially the highest IQ person ever to live. People are arguing with me on that. And Walter Isaacson, you know, the Pulitzer Prize winning biographer, did a biography on Albert Einstein. One of the chapters is the debate that happened by letter between Albert Einstein and Freud, and Freud essentially makes him look like a child. If you can make Einstein look like a child, you're pretty smart. Anyway, in that book, Civilization Discontents, the second chapter of Freud, says there's three sources of hell on earth, pain. The first one is the death and dissolution of a body. Essentially, you're growing older. When you're a little kid, you can fall. You know? And I remember when I was fifteen, a week before the state basketball championship, I played on some good teams in North Carolina. Some of my my team people ended up in NBA. Right? Anyway, week before, I was running through the house and I hit my foot and I broke my toe. And that was Monday and the game was And I remember going to the doctor, and he's like, what do want me to play? And was like, oh, I was so depressed. And my toe got well it healed enough. I had so much stem cells when you're fifteen that I was able to play. I just wrapped it in plate. If you break your toe over thirty, you ain't playing basketball for months. Okay? So my point is, Freud said, the first pain point in life is the death and dissolution of the body. Nothing you can do about it. Everybody dies. The second is forces of nature. A hurricane, can't come and wipe out a volcano. Right? All these forces. You can get pneumonia from cold weather, all these external things. And then he said the third one, which bothers us the most because it seems so frivolous, is other people. So those are your only three real sources of pain. The body, just getting old. Nature, you get bit by a spider. Or the third, which bothers us the most because it seems like it shouldn't be that way, that's a friend. I always say, some of you are gonna about to make your first ten million. Someone in your family is gonna take it. Some of you about to make first fifty million, that business partner is gonna take it. Maybe. I hope not. But learn to read people. Because the number one point of this entire video, if you only remember one part, is that the thing I've learned the most in twenty five years is that if I can read humans, which includes reading myself, don't be blind to your own personality flaws. I love Carl Jung, and in his textbook personality types he wrote in, whatever, the forties, he says, you know, when it comes to one's own personality as a rule as a rule, your conclusions about yourself or ex your judgments, he says, are extraordinarily clouded. So don't forget that. I'm not just talking to learn to read other people. Learn to read thyself too. And if you can do that, that is the greatest You will find health, my brother or sister. You will find wealth. You will find the love, friends, family, romance, and you will find happiness. And it will all emanate out of that ability to read homo sapiens. Learn it. Commit to it. If you wanna go a little bit down that rabbit hole, you go to tooltypes dot com, take some of the quizzes I built. It's free. I'd like to set up early monetized it. I'm gonna give you a last little bonus one. And and I talked about this, but I I wanna just say I alluded to this. Those who grab AI in a better way than ChatGPT are the ones that are gonna make the money in the next eighteen to thirty six months. Got a narrow window. I built my own private AI CEO. It's my own app. I build it. I just made it public two days ago. So I just built a test group, started letting people in. Essentially, you're using AI all wrong. You're using it like Google. Maybe you're uploading your financial documents or this or your legal doc. That's not the way to use it. I have a continually connected brain connected to my Gmail, my calendar, my Slack, my Asana, my Jira tickets, my Google Analytics, my Meta Ads, my Google Ads, everything connected in and one brain trained to only think about me. Okay? It doesn't forget. Like, it's also on a private server. It's not out there for the world. It's there. It's confidential, and it sits there and it thinks about me. And I can go it gives me reports when I wake up, and it starts to execute on stuff for me. Oh, boy. If you don't have an AIC, yep, what are you doing? Like, I have a farm. One of my greatest you know, I should throw this in as well as one of the greatest truce, no BS truce, is you should buy a farm. Make your first million and buy a farm. Beautiful thing. I don't I'm not there all the time. I spend, you know, sixty percent of my time in a city, business, so on and so forth. But I've been in the good bit of that time, extra time, that thirty to forty percent on the farm. And, you know, I wanna use technology so I can get all the benefits of technology financially, business wise. But I also wanna just live the old fashioned life too. Before, I was trying to live the old fashioned life but run my businesses. It didn't work. AI CEO gave me free tons. I'll put a link below. It's not really it's a little bit of a sell because now I'm selling it. We'll build it for you. By the way, I'll tell you how to build it on your own, but you gotta be really good. Don't listen to people. Oh, you can buy code. No. You can't. Not what I have. I have a super powerful thing. It's super machine. So if you want us to build it for you, just go to AI CEO dot org. Okay? There's a presentation video. You can apply the pricing and all that. We can build it for you cheaper than you get back. Whatever you do, have AI help you live the good life because AI is gonna bring negative things. And so if you don't grab the positive things out of it, what are you doing? Okay? So grab a little positive. Grab a little bit of negative, my friend. Okay. No BS rule. Buy a good farm. I'd rather you have a small good farm than try to get the cheapest. Every single person I see, it cracks me up. Not really cracks me up because I don't like to laugh at people. But every newbie buying a farm, you know, I was fortunate enough to learn farming from the kind of the founder of sustainable agriculture. Joel Salatin, I lived on his farm, you know, he I was his first apprentice. People were out there like, I found two thousand acres in the south for free. Well, not for free, but for cheap. I found Missouri farmland. Yeah. That's why because the Amish call Missouri misery. So better to get twenty good acres than two hundred bad ones. So if you can and if you're building from scratch, go to the places I'm saying. I have a whole another I I built a website called Amish homestead dot com, what I learned from the Amish and Joel Salton. I'm building a more advanced system. If those of you who wanna farm and want me to help you, you've got money and you wanna buy a farm. Was on Russell Brunson, you know, from ClickFunnels, his podcast about six months ago, and he's like, Ty, I wanna farm in Idaho. Give me some advice. So we after we're on the podcast, I was giving him some stuff. I have a consulting company. Believe it or not, I started that consulting company in two thousand one. My friend, I hope this helped you out. If you don't know what to do and you like what I do, just go to Tyler Biz dot com. Join my email list. I will email you a lot, but a lot of it's valuable. Not all of it. So a I c e o dot org, twelve types dot com for the personality quiz, and homage homestead dot com, and you got some money and you wanna get your first parm. I hope these sixty seven minutes were worth it.