The 6 Rules To Make Your Ideas Go Viral
My bet would be on the ability to form better coalitions. That's a fancy way of saying getting better at 'winning friends and influencing people.'
 
Get that one thing right and your friendships, income, and romance jump up a notch.
 
In today's Book-of-the-Day,
Tai Lopez Oct 15, 2014
 
[Here is a pic of me reading it, having some pastured chicken noodle soup and homemade, organic lemonade on the back porch]...
 


The author of "Riveted" explains how you can make your message go viral.
 
Remember, in a world of 7 billion people it takes real skill to not be ignored and forgotten.
 
In August 1991, there was exactly 1 website in the world. Now there are about 1,000,000,000 - a billion (And there are about 4.9 billion actual web pages)...
 
If your business ideas (or personal ones) don't captivate fast, they are lost in the "Attention Deficit Disorder" prone modern world.
 
My guess is that at any point in the last 10,000 years it's been hard to grab attention and mind share. But it's REALLY hard now.
 
Jim Davies is a cognitive scientist who says you have to understand 6 things about the human brain to win friends and influence people: 
 
1. We are interested in stories about humans...
 
There are two components here. One is that we like stories. Interestingly he says women like fiction stories the most. The second part is that we don't want abstract stories. Your audience wants real life anecdotes. As I speak around the world, I notice that no matter where I am, a good old-fashioned story brings the crowd's attention back if their attention was wandering.
 
2. We pay particular attention to things we hope or fear are true...
 
Reward and punishment. Like Freud said in "Civilization and Its Discontents"
 
What does the behaviour of men reveal as the purpose and object of their lives?What do they demand of life and what do they wish to attain in it?

The answer to this can hardly be in doubt: they seek happiness, they want to become happy and to remain so. There are two sides to this striving, a positive and a negative; it aims on the one hand at eliminating pain and discomfort, on the other at the experience of intense pleasures.
 
As you seek to influence be sure to modulate between the 2 prime incentives of the human mind.
 
3. We delight in finding patterns
 
This is why every good song, from Bach to the Beatles, has a chorus. Something that repeats that your audience's minds can latch on to. People want constancy and security.
They find this in patterns.
 
4. We are attracted to incongruity, apparent contradictions, novelty, and puzzles
 
The irony is that if the patterns we love become too predictable, we get bored. That's why no adult really goes around singing "Row, row, row your boat." It's too simple. You have to bring insight. People have to learn something from you that they never have heard before. Or at least never heard in quite the same way as you put it.
 
5. The nature of our bodies—the nature of our eyes and other senses effect what kind of things we are drawn to
 
We are material beings. T.V. is more powerful than radio becuase it uses 2 senses, eyes and ears, while radio only uses one. On August 1, 1981 MTV launched the first music video.
 
The record companies freaked out (and rightly so - the writing was on the wall way back then). Guess what the first music video was called? "Video Killed the Radio Star" by The Buggles. Haha ironic.
Fastfoward now to 2014 and guess what is the #1 thing people watch on YouTube? Music videos. Nothing changes.
 
6. We have certain psychological traits, many of which are evolved, that make us like and dislike, believe and disbelieve...
 
This goes straight back to the 25 cognitive biases that I teach in the Green Belt business program on 'getting more paying customers and closing the sale.' We humans are predictable. Once you tap into the evolved traits, persuasion is easy.
 
 
Go out and practice.
 
Tell a new story.
 
Perfect a good joke.
 
Try out for open mic at a comedy club.
 
Revisit your website or your business marketing and see what needs to be adjusted to match up better with these 6 rules so that you can compel, fascinate, and persuade everyone you meet...
 

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