Why Franchising Makes Sense Right Now

Insights from Alex Smereczniak on the Tai Lopez Podcast

Starting a business sounds glamorous. In reality, it’s one of the fastest ways to lose time, money, and momentum.

On a recent episode of the Tai Lopez Podcast, Alex Smereczniak—founder of Franzy—breaks down why most entrepreneurs fail, why franchising quietly works, and how aspiring business owners can dramatically improve their odds by buying proven systems instead of reinventing the wheel.

This conversation isn’t theory. It’s grounded in real numbers, real operators, and real outcomes.

Why Most Entrepreneurs Fail (and Franchises Don’t)

A stat that comes up early in the discussion is blunt but hard to ignore:

Roughly 90% of people who start a business fail.
Roughly 90% of people who buy a franchise succeed.

That gap isn’t about intelligence or work ethic. It’s about complexity.

Starting a business from scratch requires getting dozens of major decisions right—legal structure, accounting, marketing, hiring, operations, pricing, compliance—often in the correct order. Miss a few, and you’re starting over.

Franchises flip that equation.

• The business model has already been tested
• Operations are documented
• Training is built in
• Branding and demand already exist

You’re not gambling on an idea. You’re executing a playbook.

Alex Smereczniak’s Path Into Franchising

Alex didn’t start in franchising. His background is classic entrepreneurship.

He built and scaled a logistics-based laundry and dry-cleaning business, raised venture capital, expanded nationally, and eventually began franchising that operation. That’s when he saw the problem.

The franchise industry was opaque, broker-driven, and misaligned.

Most people looking to buy a franchise are shown the same handful of brands—not because they’re the best fit, but because brokers earn massive commissions pushing them.

Alex saw an opportunity to fix that.

What Franzy Actually Solves

Franzy isn’t a franchise broker. It’s a platform.

Instead of steering buyers toward whoever pays the biggest commission, Franzy gives aspiring entrepreneurs access to thousands of franchise opportunities—across food, home services, health, fitness, logistics, and more—without the traditional middleman bias.

Transparent Franchise Discovery

• Franzy surfaces thousands of franchise brands, not just the same 10 to 20 concepts recycled by brokers.

Smarter Matching

• Using data from franchise disclosure documents (FDDs), financials, demographics, and risk profiles, the platform helps match buyers to franchises that actually fit their goals, budget, and experience.

Direct Access to Brands

• Buyers connect directly with franchise brands, rather than being “sold” a deal that benefits someone else.

The result is less friction, fewer bad matches, and far better outcomes for first-time franchise buyers.

Franchise Investing vs. Buying Yourself a Job

One misconception Alex addresses is that all franchises are the same.

Some franchises effectively buy you a job—high involvement, thin margins, constant oversight. Others are designed to scale, allowing owners to hire managers, expand locations, and step back.

The key is alignment:

• Your experience
• Your risk tolerance
• Your capital
• Your long-term goals

That’s where most people get stuck—and where a structured platform like Franzy adds real value.

Why Franchising Makes Sense Right Now

The timing matters.

Between automation, AI, and shifting labor markets, traditional career paths are becoming less stable. Both Alex and Tai touch on a larger theme: people want more control over their income, but fewer want to gamble blindly.

Franchising sits in the middle:

• You’re betting on yourself
• But with a proven system
• And significantly better odds

Who Franzy Is Best For

Franzy is especially relevant for:

• Aspiring entrepreneurs with capital who want lower risk
• Existing business owners looking to diversify
• Professionals burned out on traditional careers
• Investors exploring semi-passive ownership models

If you’ve ever thought, “I want to work for myself, but I don’t want to start from zero,” this is exactly the use case.

Final Takeaway

Franchising isn’t about playing it safe. It’s about playing it smart.

As Alex Smereczniak explains on the Tai Lopez Podcast, the real advantage isn’t avoiding work—it’s avoiding unnecessary mistakes. Buying into a system that already works can compress years of trial and error into a much shorter, more predictable path.

And platforms like Franzy exist because people are done navigating this process blind.

Learn More About Franzy

• Website: https://franzy.com/
• Instagram (Franzy): https://www.instagram.com/franzyinc/
• Instagram (Alex): https://www.instagram.com/alexfromfranzy/
• TikTok: https://www.tiktok.com/@franzyinc
• LinkedIn: https://www.linkedin.com/company/franzy/