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In week two we teach you a new paradigm and world view that is so profoundly different that its like seeing for the first time.

We discuss why most peoples thinking and beliefs are flawed and destructive and how you can rewire your entire brain so that it helps you not sabotages you. This part of the program will change your life.

In business there's two things that make you successful: your skills and your mindset. If you don't work on your mindset you will know what to do but you'll be paralyzed with fear and unable to apply it. This video reveals the dark force that has most entrepreneurs by the heels and how to defeat it once and for all.

Here's what we cover:

• Why do you know what you need to do, but just can't do it?
• Why do you hope, dream and pray for things, but never seem to be able to obtain or achieve them?
• Why do you start making positive progress towards your dreams and goals, but then self-sabotage?
• Why can't we achieve the things that we want to achieve?
• What is this dark force that's to blame for all of this?

In this video we show you how to face off with the devil and face your dark side. If you've ever wondered why there's one side of you that wants to achieve big things and another side of you that procrastinates and self-sabotages this video is for you. This has been the most transformative module in the program for many successful students. We highly recommend you watch this in full.

Here's what we cover:

• Facing the dark side of yourself and why it’s important
• My personal story of self doubt, struggle, pain, anxiety, self sabotage and how I overcame it
• The fascinating discovery of the two forces at play within me, the darkness and the light
• Denial - the cause of all suffering, limitation and failure
• Facing the music - the cause of all success and happiness
• My observations about business, life and the laws of the universe

In this video we show you how your mind works and how you make decisions. We discuss duality and how your brain can't understand anything without comparing it to an opposite. This video will awaken you to a higher level of consciousness and help you see the world in a new light. The things you'll learn about yourself in this module will blow your mind.

Here's what we cover:

• What is the duality and conflict of man? Why is it important?
• How your mind works and how you make decisions
• The devision of opposites and the two poles of nature
• Who are you? The definitive answer and summation of mental programming
• Societies conflict of opposites and perceived right and wrong
• Mankind’s big question

Here you will learn how to see the world like a billionaire. This video contains things that took me six years and thousands of hours to understand. Most of these things people don't understand in their entire lifetime. We show you societies current paradigm and what's wrong with it. We then introduce you to a brand new paradigm that's vital to your success. I was blind but now I see. After this video you will be able to see for the first time too. You're in for a treat!

Here's what we cover:

• Things are not as they seemed…
• Strange shifts in reality and reoccurring events
• Feedback loops and the burden of consciousness
• Questioning my own existence and looking for answers to the big questions
• Major breakthroughs in quantum physics and the conflicts it has with classical science
• Societies current paradigm, world view and it’s bias to physical/material reality
• Seeing for the first time: My groundbreaking discovery and universal theory of everything
• Unveiling the new paradigm and it’s revolutionary new way of thinking and perceiving reality

In this video we show you why it's impossible to achieve success as the person you are today. We show you why there's a gap between who you are right now and the person you need to become to achieve your dreams. We then show you how to design that new character and grow into it so that achieving your dreams is effortless.

Here's what we cover:

• What is Alchemy of self and why is it important?
• The gap between who you are right now and who you need to become to achieve your dreams
• Transcending yourself and making your character dance
• Defining who you are at this present moment as well as the stories and beliefs you carry about the past
• Defining your dream life, what you really want to achieve and the character you must play to achieve it
• Rewriting your history, mythologizing yourself and creating your own self fulfilling prophecy of the future

In this video I'm going to bring together all of the different things which we have discussed. Here you will be introduced to the new paradigm and world view and learn how to adopt it for yourself. You'll learn how to stand up against your thoughts and beliefs which have blocked you so far. You'll learn how to be the one pulling the strings and take the steering wheel of your own life.

Here's what we cover:

• A fundamental breakdown in statistics and societies flawed paradigm
• Separating the character from the mind and learning to observe it’s thoughts
• Breaking the character and learning to pull a gun when it draws a knife
• Personal story and examples of how I have broken my character and become a new one capable of new levels
• Bringing it all together into one cohesive paradigm and world view

In this video you'll learn how to hack your own mind and create a new reality for yourself. I'm going to show you exactly how I programmed my own mind and all of the different rituals and things I do so that I can program my mind for success. I'm also going to show you how you can do the exact same thing yourself so that you can be successful and create your own reality.

Here's what we cover:

• What does rolling Gods loaded dice mean and why is it important?
• What we know about reality Synchronicity and confirmation bias
• The human mind as an evolutionary algorithm
• Hacking your own mind and creating the reality you want

In week three we discuss the art and science of converting a total stranger to a paying customer with one phone call.

We teach you the mistakes most people make, how to sell like a master and we introduce you to our revolutionary sales script. From structure to questions to objection handling responses, this week covers sales from A to Z.

In this video, we're going to discuss all of the different rumors, myths and illusions on the art and the science of sales. We are going to debunk all of the myths and then we will be getting down to business and teaching you the real stuff to make you an absolute master at sales.

Here's what we cover:

• What we’re going to cover in this weeks sales training
• Debunking the myths and illusions that surround salesmanship as a practice
• How I went from being terrified and useless at sales to one of the worlds best in a really short time
• How you can become a master at sales even faster than I did
• Important things to remember going into this weeks training

This module is a real beast. I reckon this one module is worth 10 times the price of this program alone. In here, I show you exactly how to sell. Just with this one training alone, you're going to be able to go from a total novice who has never sold anything ever before to an absolute sales master who is routinely and systemically closing deals on the phone again and again.

Here's what we cover:

• What is the Alchemy of client conversion and why is it important?
• The science behind converting a total stranger into a high paying client
• Important things to know about sales that nobody else is doing
• The Alchemic conversion script
• Handling objections

In this video, I'm going to show you how to take the Alchemic Conversion Script and turn it into your own. We will cover how to adjust it and how to iterate on it and improve so that you can make it a part of you. Adjusting the script is crucial for your confidence and your results so make sure you take this section seriously.

Here's what we cover:

• Why crafting your script and making it your own is extremely important
• The scientific method: Hypothesis, action, results, feedback
• The step by step process for adjusting the script
• Recording your sales calls and storing them for feedback
• Action items and the iterative process used to evolve your perfect script

In this video we discuss what the pendulum of doubt is and why it's responsible for plaguing the existence of most sales people. Most sales people experience "slumps" and their confidence and emotions ride a viscous rollercoaster. This video shows you why this phenomenon exists and how you can conquer it so that you're at the top of your sales game consistently.

Here's what we cover:

• What is the Pendulum of doubt and why is it important?
• Every salesman’s most important asset (which everyone has forgotten)
• Inevitable sales slumps and the pendulum of doubt
• Salesman killers: Self fulfilling prophecies, insufficient volume and lack of tracking/iteration
• The solution to the Pendulum of doubt that plagues most salesman

In this video we're going to show you how to ignite your flame. We're going to make a transition from theory and concepts to the real world with real life sales calls and money. The sales theory ends here, this is where the rubber meets the road and things start to happen.

Here's what we cover:

• Summary of where we’re at in this training program right now
• Bringing all the different pieces together to form your hypothetical consulting business
• Igniting your flame: Submitting your hypotheses to the market for real world testing
• The theory ends here: Taking the blueprints for your business and turning it into a reality
• The only three things you need to be focusing on to establish proof of concept
• Tracking your performance using our sales tracking sheet and knowing when you should/shouldn’t iterate

In week four we discuss the art and science of attracting clients to your business with free and paid strategies.

From grass roots strategies you can implement immediately and for free through to world class 8-figure lead generation campaigns. Week four shows you how to attract hot, ready to buy customers to your consulting business in droves.

This video is about is the big trap that I see everyone fall for at this stage in the training program and starting their consulting business. I see so many entrepreneurs get fooled by this one, and it's one you definitely want to be aware of so that you can ignore it and make sure that you don't get caught in this trap.

Here's what we cover:

• Where you should be at in the training program right now
• The big mistake that most people make when it comes to marketing and client attraction
• Proof of concept: The only goal that should be on your mind right now
• All massive fires start with a pilot light first and then add the accelerant
• Keeping it simple and focusing on the only thing thats important

In this video I show you the art and science of attracting clients. You'll learn how to attract total strangers from within your niche and how to get them to fill out an application so that you can have a call with them, and then use our sales script to convert them into a paying customer.

Here's what we cover:

• What is the alchemy of client attraction and why is it important?
• The big myth and common mistake people make when it comes to attracting clients
• The science behind attracting potential clients to your business
• How we use natural selection to find the right clients and attract them to us
• Two types of client attraction: Organic attraction methods and Paid attraction methods

In this video, I'm going to walk you through the five organic attraction methods that we use to attract clients to our consulting business. Organic attraction methods are free or close to free methods which we use to generate appointments and generate strategy sessions for our business.

Here's what we cover:

An in depth look at all five of our organic attraction methods, how they work, instructions and templates:

• Facebook posts
• Direct outreach
• Lumpy mail
• List farming
• JV webinar

In this video you'll learn everything you need to know when it comes to attracting clients using paid advertising. You'll learn how paid advertising works and the specific funnel we use with it to generate qualified appointments. You'll learn how to use Facebook ads to attract prospects, push them through our funnel, use natural selection to find the ones who are ready to buy now, get on the sales call with them, use our conversion script, and sign up them up as clients.

Here's what we cover:

• What paid client attraction is, how it works and how we can use it to get clients and scale
• A high level view of paid client attraction and the fundamental numbers that make it work
• The two components of paid client attraction: Facebook ads and the Fragmentation funnel
• Fragmentation funnel walkthrough to see what it looks like and how it works

In this video you'll learn the essentials you need in order to go to battle when it comes to taking your business to your marketplace. This video will show you the different tools and technology that you need to assemble your business as a war machine, go into your market and really make a mark. This module is where things get real and money starts to be made in a big way.

Here's what we cover:

• What does assembling the war machine mean and why is it important?
• Choosing a name and domain name for your consulting business
• Setting up your business website
• Setting up your business email and calendar
• Setting up your Fragmentation funnel
• Registering your business
• Accepting credit cards and banking

In this video we bring everything together into one cohesive action plan for the next 30 days. The first 30 days of action are extremely important because they set the standard for the rest of your year. This module shows you how to reverse engineer your goals into daily action items and then execute on them each day.

Here's what we cover:

• Why do we need to plan our attack for the next 30 days?
• Setting clearly defined targets
• Reverse engineering your success with mathematical precision
• Plotting your strategy and daily actions on a “war map”
• Organic list building
• How to make revenue generating activities an ingrained daily habit (cool hack)
• Violent daily execution

At this stage of the program some people start taking action, reaching out and doing sales calls and many of them get stuck. They just kind of freeze up, and they get paralyzed. In this video I show you how to diagnose the problem and then solve it so you can get back in the game and back to taking action.

Here's what we cover:

• Why some people stall at the stage of action and paralyze themselves with fear
• “Visiting the doctor” and diagnosing what the real problem is
• Defeating the inaction demon by applying the “doctors prescription”
• Advice on getting your first client (if you’re struggling)
• Getting something done today

In week five we discuss a never seen before methodology for attracting clients using paid Facebook ads "Fractal Facebook Evolution".

For the first time ever, Sam pulls back the curtain on his closely guarded secret. He reveals the darkest secrets about Facebook's algorithm and how he is able to setup Facebook to perform as a natural selection engine that mutates itself and finds customers where nobody else is looking. This will be the most profound Facebook training you will ever see.

In this video you're going to learn about Facebook ads and how to use them to scale up your consulting business. You'll get a complete understanding of Facebook ads all the way from understanding the paradigm and the way of thinking about Facebook, how the platform works, how the algorithm works, how it evolves and everything. This Facebook training is going to turn you into an absolute ninja!

Here's what we cover:

• Proof of concept: Your niche-offer-result hypothesis proven in nature
• Fractals and the fabric of the universe: Where there’s one there’s many
• Mapping your niches genome: Searching for the blue swan DNA
• Facebook’s algorithm: The all seeing eye and the invisible hand
• Man and machine: The symbiotic partnership for scale
• Sacred Fb geometry: Calculations for the heavens of scale and profit
• The philosophers stone: Order from chaos in the blue swan empire

In this training module, I’m going to discuss Facebook’s algorithm, how it works, what it is and really give you an in-depth look at how it thinks and how it makes all of its decisions. Most people don’t know this but the algorithm really accounts for 90 to 95% of your results when using Facebook ads. Learning to work with Facebook's algorithm is crucial if you want success with your Facebook ads.

Here's what we cover:

• Teaching a cat to bark: Why everybody has Facebook all wrong
• Understanding the eye, the network and the invisible hand
• The Tao of the eye: How Facebook’s algorithm thinks
• Understanding initial conditions: 90% of results rely on this yet nobody knows
• Hacking the Garden of Eden: The missing key to the evolution of ads
• Variation: The secret to Facebook advertising success and survival

In this module, I'm going to show you how to be Facebook compliant and what I mean by that is basically how to follow all of Facebook's rules so that you don't get your ads disapproved and most importantly, that you don't get your ads account shut down and banned. Now it's really important that you follow the rules because Facebook is pretty strict with them and people do get their accounts banned. However, if you follow these rules you'll be fine.

Here's what we cover:

• Facebook’s book of law: Understanding the rules of the game
• Setting up your Facebook business manager, fan page, getting initial likes etc.
• Avoiding the mark of the beast: Checklist for ad account survival

In this training video, I am going show you our Facebook strategy. By that, I mean exactly how are we going to go about creating our campaign, what we are trying to achieve, what our KPIs are. You'll learn the correct campaign structure as well as our overall game plan for dominating Facebook ads. Like any game, you have to have a plan and you have to have a strategy. This will be your blueprint for success with Facebook advertising.

Here's what we cover:

• The Fragmentation funnels role in nature
• Scientific method and the search for blue swan DNA
• Antifragile architecture and asymmetrical testing
• KPI’s and their role in identifying the two swans
• The three stages of growing your blue swan empire
• My secret weapon: Propagating and splicing blue swan DNA

In this module I'm going to show you how to create your Facebook ads. There's a particular way that we create our ads and there's particular clues where we get information from so that we can create ads that have a high chance of working right away. This is a very powerful video, I'm going to introduce you to a lot of swipe files, I'm going to introduce you to a lot of ads I've run. I'm going to show you five different ads I've run that have all made more than $1 million each. This is one of the most important videos and modules in the entire Facebook advertising training.

Here's what we cover:

• Analyzing your proof of concept: Recalling what has and hasn’t worked in the lab
• Extracting fractal patterns: Hypothesizing the ideal stimuli for blue swans
• Facebook’s golden mean: Architecture of a perfect campaign
• How to hypnotize a swan: The basics of copywriting and direct response
• Crafting your ads: Creating five ad angles with four images each

In this video you'll learn how to create your Facebook audience for targeting. Picking your audience is just as important as writing your ads. In this module, I'm going to show you step by step how to do it the right way. It's not the way that everyone thinks. You'll learn how to be scientific when it comes to your Facebook ads and your results will reflect that.

Here's what we cover:

• Recalling what has and hasn’t worked in the lab
• Hypothesizing the current habitat of blue swans
• Facebook's golden mean: Architecture of a perfect campaign
• Defining your tower of babel audience
• Finding thirty audiences with close affinity to babel

In this module, I’m going to show you exactly how to set up your tracking system so that you can track what happens with the people that click on your Facebook ads. When you follow this module from start to finish, you will be able to set up all the tracking systems you need. This video will show you how you can track their user behavior from the Facebook platform itself to all of the activity that happens with your prospects off of Facebook as well. This is an extremely important step in the Facebook advertising process.

Here's what we cover:

• Governing with numbers and the Polaris star
• Assembling the Arc: Blueprints for a watertight tracking system
• Step One: Installing Google tag manager
• Step Two: Setting up Facebook custom conversions
• Step Three: Testing your tracking system

In this module I'm going to show you how you can plug the holes in your marketing campaign and your funnel and get more people to do what you want them to do. We do this by achieving "omnipresence". In this video I'm going to show you exactly how we do that.

Here's what we cover:

• Every marketers nightmare: Why people don’t do what we want them to do
• Achieving Omnipresence: How to be everywhere and nowhere at the same time
• Blueprints for setting up a flawless retargeting campaign

In this video, I'm going to show you how to take your ad hypothesis, which you have created earlier in this week's training, and take all of the different variations you've got and really structure it into a campaign and launch it correctly. It's important to get this right, and that's what this module shows you how to do.

Here's what we cover:

• Organism hierarchy: The structure of blue swan DNA
• Preparing the garden of Eden: Implementing Facebook’s golden mean
• Genetic template one: Create your 5x ad templates with 4x images each
• Genetic template two: Creating your 30x audience templates

This video is where all of your work to this point comes to fruition. It's where we take all of the hard work you've done, and we launch it, and bring it to life. This is probably the most exciting module up until this point because we actually get to publish your variations, and your ads. We get to put them into the real world, test our hypothesis and get results.

Here's what we cover:

• Preparing the Garden of Eden for testing: Ad account checklist
• Creating the sterile campaign hosts
• Injecting swan DNA variants: Publishing your ad and audience templates
• Campaign Genesis: Let there be traffic, clicks and light

In this video I'm going to explain what to do after you've launched your ads and you've left them for their incubation period. When we come in and we look at what's happened, that's when we start to identify blue swans and red swans, and we start to make all of our changes and report the key data. This is an extremely important module and it's really where we get to measure whether our stuff has worked or not and what to do about it if it hasn't.

Here's what we cover:

• Keeping your hands out of Eden: The four day no touch rule
• Judgement day pre-check: Checking that our ads/funnel is in order
• Judgement day: Using KPI’s to determine the fate of swans
• Judgement day aftermath: Adding swan DNA variation if necessary

In this video, I’m going to show you the daily workflow that you’re going to go through every single day when managing your Facebook ads. When you wake up each morning or whenever you decide to schedule your daily check in with your ads, you’re going to follow this workflow and this process to make sure that you check everything is working correctly. You'll learn how to report on key data, cut the fat from your ads and scale things up. It’s really important that this is done every day, it's vital to your success with Facebook ads.

Here's what we cover:

• Avoiding Gordian’s knot: The downfall of all blue swan empires
• Developing your quantum mind: Analytical, scientific and creative at one time
• Evergreen Garden of Eden: Constant testing, variation and propagation
• Daily workflow of the king: Your morning checklist for managing Fb ads
• Solving chaos in the kingdom: How to protect your blue swan empire

This video shows you how to scale your campaigns up. And when I say scale up, I really mean scaling it right up. I've spent millions of dollars on Facebook ads, and if there's one thing I know a lot about when it comes to Facebook ads, it's scaling. In this module, I'm really going to pull back the curtain and reveal to you some of the best methods, tactics and strategies there is when it comes to scaling Facebook ads. So this is going to be an awesome module, and I can't wait to share this information with you.

Here's what we cover:

• Unlocking Facebook’s algorithm: Understanding “tranches” of traffic
• Building your 1,000,000 person audience
• The holy grail of scale: Four methods for a complete takeover
• Archimedes lever: Financial engineering to displace the earth
• Learning to see the matrix and bet BIG

In week six we discuss how to structure the service delivery and operations of your business so that you can service your clients, deliver jaw dropping results while keeping your sanity and high profit margins.

Here you will learn how to set your client's expectations, work with contractors and clients as well as manage your own time for maximum efficiency.

In this module, I'm going to show you how to really refine your offer and how to really trim the fat off of it so that you're just delivering the most important thing to your clients. This will help you leverage time, grow your business, while still getting great results for your clients.

Here's what we cover:

• What is minimum viable service delivery and why is it important?
• Dissecting your offer and it’s service delivery components
• Finding the 80/20 in what you do and then cutting the fat
• Learning to think like a billionaire with the “First principles method”
• Less is more and the devastating power of focus

In this module I'm going to show you how to set up and structure your client relationships the right way, from day one. When it comes to consulting and providing services, one thing I see consultants mess up all the time is the expectations. These mistakes really cost consultants a lot of time, a lot of frustration, and a lot of money. If you don't structure your relationships with your clients correctly from day one, then things are pretty much guaranteed to fall over and cause trouble. This training module is going to show you exactly how to set everything up, use agreements, structure everything correctly and really make sure that the way you work with clients is professional.

Here's what we cover:

• Why all client issues derive from poor expectations
• Turning Pro: Telling people how you do and don’t work
• The Mona Lisa of agreements: Creating your consulting agreement
• Dividing responsibility: What’s on you and what’s on them
• Learning to say “No” and hold your ground

In this module, I'm going to show you how to go about hiring contractors to help you deliver your consulting services. It's really an entire overview of when you need contractors, how to hire them, and then even how to work with them once you've got them. We'll go over specifics for how do you distinguish who's a good hire from who's a bad hire, where to find these people and what does the hiring process looks like. All of these questions plus more is what we're going to answer in this training module today.

Here's what we cover:

• Owning the “golden link” in the value chain
• Defining your circle of competence Knowing when to get help from others
• How to hire “top 1% contractors”
• How to work effectively with contractors

In this training module, I'm going to show you how to manage all of the different projects that you're going to have within your consulting business, whether those are client projects or your own projects and how to work effectively with contractors, employees or teammates if you have them and how to really create workflows for the key processes in your business to help make scaling easy.

Here's what we cover:

• Creating order from chaos
• Switching to the “Decentralized consulting model”
• Creating your workflows and processes
• Software stack: The tools that help
• 10x productivity hacks and the power of deep work

In this module, I’m going to explain how to really manage your finances within your business. This is the thing that really makes that difference between the people who really succeed and the people who just get by. This is one of the most important skills you can have once you start to make money because it’s not how much money you make, it’s how much money you keep. I’ve seen a lot of millionaires lose all of their millions, and it’s because they really don’t know how to manage this stuff.

Here's what we cover:

• It’s not how much you make, it’s how much you keep
• Financial basics: Company, accounts, cards and receipts
• Financial discipline: Rules to live by each day
• Corporate raiding your own company
• Software stack: The tools that help

In this module I'm going to show you how to really build your platform. Your platform really is one of your most important assets in your entire consulting business, and most people neglect it. In this training module I'm going to really show you how to grow your platform and how to build a relationship with it, and also how to really scale your business up at the same time.

Here's what we cover:

• Why your “platform” is your single greatest asset
• How to consistently build and farm your platform at one time
• Three killer referral strategies
• Bringing all our strategies together into one cohesive plan
• Planning promotions and your 30/60/90 day plans

In this training module, I'm going to explain what marketing automation is and how it can really help you super charge your fragmentation funnel and really put it on steroids so that you can get some way better result. Marketing automation is a new technology. When we use it, it can really improve your results, and it really is worth using. For the price that you pay, I mean the results that you get from it, it's a no brainer. In the modern day it's very important to know about marketing automation, know how it works and really have it working for you and your business.

Here's what we cover:

• What marketing automation is and why it’s important
• Our Fragmentation funnel on steroids
• The marketing automation software stack
• Step-by-step instructions to set everything up yourself